Search Engine Optimization


Big Will Ferrell and John C. Reilly fans will instantly recognize the saying “If you’re not first, you’re last” — a silly quote from the racing movie Talladega Nights. But as it turns out, this seemingly nonsensical phrase may perfectly sum up search engine optimization (SEO). There are two types of links that show up on Google: paid aids and organic search results. The latter are typically considered to be more important since most users will head straight for the organic links. What people don’t do, however, is click to the next page......

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Search engine marketing, such as search engine optimization and paid search engine advertising, is a wonderful way to promote your business online. However, there are right and wrong ways to do it. Check out these three examples of how NOT to use search engine marketing so that you can ensure that you’re on the right track. 1. Trying to Appeal to a Too-Large Audience You might want to advertise your website to the world, but doing so can be exhausting and expensive, and you will probably never be truly successful at it anyway. It’s......

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