You may be tempted to ignore search engine optimization, but doing so may be dangerous. In fact, ignoring Google’s algorithm changes brought about the downfall of many prominent websites in 2010 when Google released its Panda update, which penalized keyword-stuffed content on…
Social media is a critical part of any modern marketing campaign. Businesses that are already involved in social media know that it takes a lot more than a profile and good picture to rope in new followers. You need to…
It seems as though you can’t escape social media. It is in everything we do and everything we read online. People all around the world have their faces buried in their phones daily, catching up on all the posts that…
With SEO trends constantly changing and evolving, it is important for website owners to stay up to date with the latest search engine optimization news and trends. Here are three very important trends to watch out for as we continue through the…
As internet availability increases, what’s needed for businesses to maintain effective local search engine optimized websites changes as well. Take, for example, mobile searches. Once upon a time, the majority of internet searches were done on a desktop computer. These…
At one point or another, every business makes a mistake in the way of marketing. While some mistakes are more drastic than others, it is always best to avoid them as much as possible. If you are looking to improve…
Social media is a powerful tool that small business owners can use to promote their brand and attract new customers. According to data from the Pew Research Center, 65% of adults in the United States use social media. As a…
Social media is everywhere these days. Businesses can get a lot from social media including new clients, potential sales and exposure. However, it is important to always use social media in the right way. Here are 3 social media marketing mistakes…
Pinterest is a unique site where users can collect or ’pin’ items they love, gather them in categories, and share them with others. Like a giant, endless catalog that users wander through using key words and connections between one visual…
If you don’t have much experience with building a website, search engine optimization, or managing social media, you may feel stressed about this part of your business. SEO has a huge influence on your online success and can’t be overlooked by focusing on other…
