Review Management

At Local Leap, we believe in the power of customer feedback and reviews to drive conversions. That’s why we offer a reputation management platform that helps you build a continuous cycle of feedback and reviews that you can use to grow your business.

Do You Need Help Managing Reviews?

Word of mouth has long been the gold standard when it comes to local business marketing, and this is especially true for small businesses. Authentic written reviews from actual customers are the next best thing to in-person, direct endorsements of your product or service. Research shows that more than 50% of people will proactively search for online reviews before making a purchase with a business. These reviews are in demand and the modern digital marketplace affords a plethora of venues for customers to share their feedback about your business, i.e. Facebook, Google, Yelp, Bing, etc. and, of course, your own website.

Improve Your Online Reputation

Wouldn’t it be nice to have all of the customer reviews from all the different platforms displayed in one place on your website? How about if you had a process for automatically capturing these reviews for display? And, what if you had a systematized, courteous, effective system for actively recruiting new customer reviews to add? This is exactly what you get with Local Leap Marketing’s Reputation Management. We’re in the business of marketing small businesses online and we know that proactive reputation management pays off big. For this reason, we put a lot of focus on this critical component of SEO.

Get Your Reputation Audit

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Review Management

Consolidate Your Reviews With Our Reputation Management Software

On average, about 75% of your customers are going to visit your website before engaging with you. In addition to learning more about the products or services you offer, the potential customer is very likely to look for what others have had to say about you. Depending on many factors, including the type of business you are in and the activities you have used in the past to capture customer feedback, you’re likely to have customer reviews displayed in various places throughout the internet. Our reputation management platform effectively pulls these reviews onto your website in one clean, concise format. Importantly, this process is continuous so you’ll never miss out on a review you’ve earned; as you garner new reviews, the customer review section of your website will continue to populate.

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Here’s What Our Clients Are Saying

Effectively Recruit For New Reviews

In SEO, the quantity of reviews ranks right up there with the quality of reviews. Not only the search engine itself, but the most effective engine of all – the human brain – will discount a business lacking in customer reviews. You need customer reviews. Our reputation management service includes proven tools designed to professionally seek and capture authentic customer reviews. Importantly, our tools are designed to discourage negative feedback through an honest, straightforward approach. Best of all, these customer touchpoints designed to encourage feedback are branded specific to your business, so you’ll receive the added benefit of incremental brand awareness.

reputation-management-dashboard

Build Your Customer Database As You Manage Your Reputation

Our reputation management strategy offers the ancillary benefit of enabling you to build a customer database of email addresses and other vital contact information. The custom-branded tools that recruit feedback will include an easy, intuitive process for your customers to share their contact details. You will, in turn, be able to capture and use the contact information your customer has shared for future marketing and support.

Partner with us to take control of your online reputation. Showcase all the positive feedback you have worked so hard to acquire. Effectively grow your database of customer reviews through a professional, positive, proven system. You cannot afford to leave your digital presence to chance and self-serving online search engines and aggregators. Local Leap is here to help you truly shine for your existing and future customers. You’ve earned it. Own it.

Ready to get started? Give us a call and let’s discuss how we can improve your online reputation.

Common Questions About Online Review Management

Online review management is the process of monitoring, analyzing, and responding to customer reviews across various online platforms. It 1 involves actively shaping your online reputation by encouraging positive reviews, addressing negative feedback, and leveraging customer feedback to improve your business.

Online reviews are incredibly influential in shaping consumer behavior. Here’s why it’s crucial:

  • Builds Trust and Credibility: Positive reviews act as social proof, building trust with potential customers.
  • Influences Purchase Decisions: Many consumers rely on reviews to make informed buying decisions.
  • Improves Online Visibility: Positive reviews can boost your search engine rankings and online visibility.
  • Provides Valuable Feedback: Reviews offer insights into customer experiences, highlighting areas for improvement.
  • Enhances Customer Engagement: Responding to reviews shows you value customer feedback and are committed to their satisfaction.

It often starts with simply asking! Here are some effective strategies:

  • Directly Request Reviews: After a positive interaction, politely ask customers to leave a review on their preferred platform.
  • Make it Easy: Provide direct links to your review profiles on Google, Yelp, Facebook, etc.
  • Use Email and SMS: Automate review requests through email or SMS campaigns after purchases or service appointments.
  • Run Contests and Giveaways: Encourage reviews by incorporating them into contests or giveaways.
  • Leverage Social Media: Promote your review profiles and share positive customer testimonials on social media.

Negative reviews are inevitable. Handle them with grace and professionalism:

  • Respond Promptly: Show customers you care by addressing their concerns quickly.
  • Acknowledge and Apologize: Express empathy and apologize for any negative experiences.
  • Take the Conversation Offline: Offer to resolve the issue privately through phone or email.
  • Be Professional and Courteous: Avoid getting defensive or engaging in arguments.
  • Learn from Feedback: Use negative reviews to identify areas for improvement within your business.

A reputation audit is a comprehensive assessment of your online presence. It involves:

  • Monitoring Review Sites: Checking your profiles on major review platforms (Google, Yelp, TripAdvisor, etc.)
  • Analyzing Social Media: Assessing brand mentions and sentiment on social media platforms.
  • Tracking Online Mentions: Using tools to identify where your brand is being mentioned online (blogs, forums, news sites).
  • Evaluating Search Results: Analyzing what appears when someone searches for your brand name.

It depends on the platform. Some platforms allow businesses to flag reviews that violate their guidelines (e.g., contain offensive language, are spam, or are clearly fake). However, simply disagreeing with a negative review is usually not grounds for removal. It’s often better to address the review publicly and demonstrate your commitment to customer satisfaction.