Recent SSL Requirements by Google have affected business websites in monumental ways that you may or may not be aware of at this time. Local Leap Marketing is paving the way for our clients to develop a greater understanding of the security precautions that Google is implementing. For the past several years, Google has been urging … Read moreAre SSL certificates necessary?
Social media is quickly becoming the most common way for people to connect for both personal and professional purposes. Since it attracts hundreds of millions of daily unique users, social media is also a great way to market your business. Unfortunately, starting a social media marketing campaign can be complicated. There are several situations in … Read moreWhy Hiring a Social Media Marketing Consultant is a Good Idea
There are some things that we just want to get a taste of first hand. Rather than hiring out a particular service to a qualified SEO professional, we want to take a stab at it ourselves, save a little money and learn a new craft. Maybe you, as a business owner, want to learn the … Read more3 DIY SEO Tips For Businesses
Most businesses are turning to social media for various reasons, and part of these includes realizing profitability. That is only possible with the right strategies in place. Having a strong following on such platforms as Twitter and Facebook is not a guarantee that each follower will become a sale. The social media platform you use … Read moreMake Social Media Marketing Profitable
Why does your business have a website? There is a good chance that the prime reason is for increasing sales and growing your business. You are likely spending money on search and social advertising. There is also a good chance you are expending resources to publish content to boost organic traffic. However, how effective has your … Read moreDoes My Website Need to Have Landing Pages?
When it comes to keeping pace with changes in SEO, many businesses and entrepreneurs start to feel like they are chasing their own tail. You don’t only have to think about things like keyword density, meta tags, and image ALT text, but also schema markup, localization, reviews, and citations. Moreover, you must worry about if … Read moreThe Fundamentals of SEO
Your website is your 24/7 public relations expert. It’s also your universal salesperson, your customer service representative, and your business analyst. Because all of these jobs are tied up in your website, that means they can interconnect: a new lead can have their question answered and be directed to a product that solves their software … Read moreWhy Is A Website the Best Marketing Investment?
SEO, or search engine optimization, are the methods used to improve your company’s website ranking when a prospective customer or client uses a search engine to find services that you offer. Studies have shown that the first three listings get the most traffic. If someone looks past those results, they often do not click beyond … Read moreResponsive Web Design & SEO Best Practices
For many business owners, you have already mapped out a workable SEO strategy and looked through the process of developing your Google My Business, or GMB, listing. This step is imperative in flourishing within the local business market and can greatly increase your chances in advancing your business throughout the entire Google framework. For example, … Read moreAttract New Customers With Google My Business
Promoting your website in addition to your services will give you the biggest marketing benefit. There are times when you will get extra bang for your marketing dollar when you focus on bringing prospects to your website or landing page as such. There are at least five kinds of search engine marketing (SEM) or, as … Read moreForms of Search Engine Marketing