Your business domain enables you to conduct business in our modern digital marketplace. The protection of your business domain is as important as the protection of your physical business assets. Domain security not only protects you, it also protects your customers. In fact, thorough domain security positively correlates to increased consumer confidence. Further adding … Read more
Facebook is a fantastic way to remain connected with friends, share intriguing content, and grow your business. Notwithstanding, it also includes a wealth of user information and thus poses as a major target for hackers. Although Facebook is actively working to protect people’s data and strengthen privacy, you should always remain wary as one of … Read more
Branding is the central personality of your company. It is the face you show to customers and is reflected in your company culture. Most companies have the basics of corporate branding long before they have a defined logo. But the graphic elements are essential to building the recognizable part of your brand. If you want … Read more
Navigating the Negative Review It’s unsettling to receive a negative business review. There it is, in black and white, for all to read. But it isn’t the end of the world. Incorporating some proven concepts, you can effectively diffuse the situation, most often regain the respect of the review author and steer clear of any … Read more
It’s no secret that anything associated with the internet is subject to potentially rapid changes and this holds true for online marketing concepts as well. Still, when it comes to developing a successful marketing strategy, the concepts of relevance, distance, and prominence (otherwise known as RDP) have notably maintained their value. What has changed are … Read more
Just as local word of mouth can make or break a company’s reputation, so can a less than ideal online reputation. Many customers won’t invest their hard-earned dollars in a product or service until they’ve read their related online reviews, even if they are planning to buy in person. With all the plethora of online opportunities … Read more
A wise business owner will take the time to ensure all their tools are operating as they should. A website is one of the most important marketing tools a company can have. Not all websites are backed with a brick and mortar store where you can see the traffic and customer interaction, so performing a … Read more
Trustworthiness is a valuable currency in any industry, but it carries significant weight for technical services. Search Engine Optimization success hinges on successfully navigating complicated and changing search engine algorithms and is heavily influenced by consumer behaviors. Even with standard industry measuring sticks, success isn’t always immediately apparent. So when respected B2B consumer advocate, UpCity, … Read more