A wise business owner will take the time to ensure all their tools are operating as they should. A website is one of the most important marketing tools a company can have. Not all websites are backed with a brick and mortar store where you can see the traffic and customer interaction, so performing a … Read more
Trustworthiness is a valuable currency in any industry, but it carries significant weight for technical services. Search Engine Optimization success hinges on successfully navigating complicated and changing search engine algorithms and is heavily influenced by consumer behaviors. Even with standard industry measuring sticks, success isn’t always immediately apparent. So when respected B2B consumer advocate, UpCity, … Read more
Writing Your About Us Page “Our business’s About Us page is not ‘about us, it is about what our market wants to know about us, so they want to do business with us.” Ryon Gross Your About Us page is powerful and supportive, because it is where your potential clients go to learn and to confirm. They … Read more
Search Engine Optimization, commonly referred to as SEO, is a must-have in our modern, digital marketplace. SEO maximizes your website, which is crucial marketing for your business. Your website enables people to find and contact you; it is where you craft your reputation, build your relationships with clients and grow your overall brand. A good … Read more
Earlier this year, Social Media Examiner posted an article the title of which probably struck casual readers as little more than alarmist hype. Those who took the time to read that piece, “The Death of Google Search Traffic and What It Means for Marketers,” on the other hand likely found more heft than hype in … Read more
If you’ve ever googled your own business and noticed that information about your company such as location, and perhaps even some reviews came up in the search results, you might assume you already have a Google My Business account. However, this may not be the case. What may have come up in the results is … Read more
The cornerstone of your company’s online presence is your website. If your website is out of date, your business can lose out on revenue, sales, and new customers. It’s not enough to launch your website and then ignore it. A website maintenance plan is critical to remain competitive online. Read on to learn more about website … Read more
Local Leap Marketing is Proud to Be a BBB Torch Award Finalist! As business leaders, we’re faced with choices to make on a daily basis. Ethics plays a big part in how we grow our business and what others say about the work we do. The Better Business Bureau has long been known for helping … Read more
If you are like most business owners, you want to get your brand notice utilizing the best practices. Having a up-to-date and user-friendly friendly website is important for your company brand. Believe it or not! Your website design has a huge impact on whether visitors stay on the page or move on. Remember websites are … Read more