Branding is the central personality of your company. It is the face you show to customers and is reflected in your company culture. Most companies have the basics of corporate branding long before they have a defined logo. But the graphic elements are essential to building the recognizable part of your brand. If you want … Read more
Navigating the Negative Review It’s unsettling to receive a negative business review. There it is, in black and white, for all to read. But it isn’t the end of the world. Incorporating some proven concepts, you can effectively diffuse the situation, most often regain the respect of the review author and steer clear of any … Read more
It’s no secret that anything associated with the internet is subject to potentially rapid changes and this holds true for online marketing concepts as well. Still, when it comes to developing a successful marketing strategy, the concepts of relevance, distance, and prominence (otherwise known as RDP) have notably maintained their value. What has changed are … Read more
Just as local word of mouth can make or break a company’s reputation, so can a less than ideal online reputation. Many customers won’t invest their hard-earned dollars in a product or service until they’ve read their related online reviews, even if they are planning to buy in person. With all the plethora of online opportunities … Read more
A wise business owner will take the time to ensure all their tools are operating as they should. A website is one of the most important marketing tools a company can have. Not all websites are backed with a brick and mortar store where you can see the traffic and customer interaction, so performing a … Read more
Trustworthiness is a valuable currency in any industry, but it carries significant weight for technical services. Search Engine Optimization success hinges on successfully navigating complicated and changing search engine algorithms and is heavily influenced by consumer behaviors. Even with standard industry measuring sticks, success isn’t always immediately apparent. So when respected B2B consumer advocate, UpCity, … Read more
Writing Your About Us Page “Our business’s About Us page is not ‘about us, it is about what our market wants to know about us, so they want to do business with us.” Ryon Gross Your About Us page is powerful and supportive, because it is where your potential clients go to learn and to confirm. They … Read more
Search Engine Optimization, commonly referred to as SEO, is a must-have in our modern, digital marketplace. SEO maximizes your website, which is crucial marketing for your business. Your website enables people to find and contact you; it is where you craft your reputation, build your relationships with clients and grow your overall brand. A good … Read more
Earlier this year, Social Media Examiner posted an article the title of which probably struck casual readers as little more than alarmist hype. Those who took the time to read that piece, “The Death of Google Search Traffic and What It Means for Marketers,” on the other hand likely found more heft than hype in … Read more