Our Blog
Local Leap Marketing has been helping businesses connect with their customers and grow their brands for more than two decades. Whether you’re just getting started with marketing or you’re a seasoned pro, check out some of our helpful resources!
How Answer Engine Optimization (AEO) Boosts Your Local SEO Results
Making Your Business the Easy Answer When customers search online, they want answers fast—“Who’s the best plumber near me?” or “Where can I get a cake today?” Search engines like Google are changing to give those answers right away, not…
Local Leap Wins Creative Excellence Award for Healthcare Web Design
We’re thrilled to share some exciting news with our community! Local Leap Marketing has been honored with the Creative Excellence Award in the Healthcare Web Design category for our work with Malladi Bariatrics & Advanced Surgery. Our team took on…
How to Choose a Top Digital Marketing Agency: A Small Business Guide
If you’re feeling overwhelmed by the endless sea of marketing agencies promising to skyrocket your business to success, you’re not alone. While every top digital marketing agency claims they can transform your business overnight, separating the true experts from the…
The Small Business Guide to Spanish Website Translation
In today’s diverse marketplace, offering your website in Spanish isn’t just a nice-to-have—it’s a business imperative. With over 41 million Spanish speakers in the US alone, you could be missing out on a massive opportunity to connect with new customers….
Mastering Authentic Online Reviews: Your Key to Local Success
Ready to talk about something that could make or break your digital presence? With recent updates to Google’s review policies, it’s more crucial than ever to focus on generating legitimate, high-quality online reviews. Buckle up, because Google’s shaking things up,…
The Business Owner’s Exit Strategy: Maximizing Your Digital Assets
As a business owner contemplating the sale of your company or considering the acquisition of another, it’s crucial to recognize the significance of your digital assets. Your website, branding elements, and social media accounts are not merely online representations of…
Heads Up, Business Owners! Gmail Drops Less Secure Apps
Hey there, Local Leap community! Grab your calendars and to-do list because we’ve got a hot-off-the-press update that’s going to affect how you access your Gmail account. Don’t worry, though—we’re here to break it down for you in plain English…
Building Trust with Google (and Your Customers)
Your SEO Trust Report: A Plain English Guide Hey there, local business heroes! Ever feel like Google is playing hard-to-get with your website? Like you’re shouting into a digital void, while your competitors are hogging the spotlight? Building trust with…
Cutting Through the AI Content Clutter: A Local Business Survival Guide
Hey there, local business owners! Let’s have a real talk about the elephant in the room – AI content generation. You can’t scroll two posts without getting tangled up in some lifeless, robot-written word-vomit. And look, I get it –…
Why Your Website is Never “Done” (And That’s a Good Thing)
The Pursuit of Perfection Can Be a Trap For many small business owners, the idea of launching a website can feel overwhelming. There’s a temptation to strive for perfection, meticulously crafting every detail until the site is a flawless masterpiece….
Local Leap Earns Prestigious 2024 National Excellence Award!
We’re thrilled to announce that Local Leap has been recognized as a 2024 National Excellence Award Winner by UpCity! This prestigious award positions us among the top 1% of B2B service providers nationwide and reflects our commitment to providing exceptional…
4 Ways a Marketing Team Can Transform Your Small Business
Why a Marketing Team Isn’t a Luxury, It’s a Necessity As a business owner, you have big dreams, grand ambitions. But to turn those aspirations into reality, you can’t be the captain trying to steer every aspect of the ship…
Local Leap Marketing Wins Best Responsive Web Design Award
We are delighted to announce that Local Leap Marketing has been recognized for its outstanding work in Web Design at the Netty Awards. This year, our exceptional work on Texas Outdoor Oasis has earned us the prestigious award. The Netty…
Attract, Engage, Convert: How On-Page SEO Can Transform Your Website
Imagine pouring your heart and soul into crafting the perfect website, only to have it disappear into the vast ocean of the internet. Feeling lost and unheard in the digital world is a common struggle, but fear not! We’re here…
The Real Price Tag of a “Bargain” Website: A Savvy Business Owner’s Guide
Today, let’s dive into a topic that’s as crucial as your morning espresso – the true cost of opting for a cheap website. You know, the kind that promises the moon for the price of a cup of coffee. Tempting,…
The Truth About SEO and Weight Loss: It’s a Marathon, Not a Sprint
The Parallel Path: SEO and Weight Loss – No Fads, Just Steady Progress The worlds of digital marketing and personal health rarely cross paths, but two seemingly distant journeys share a fundamental truth: achieving lasting results requires consistent effort, not…
Navigating the Waters of Online Scams: Protecting Your Facebook Business Page
Social media platforms like Facebook play a pivotal role in business growth and customer engagement, so it’s crucial to stay vigilant against online threats. At Local Leap, we’ve noticed a concerning trend that’s been affecting numerous Facebook business page owners:…
Updates To All Websites Made With Google Business Profiles
Navigating the New Google Business Profile Changes We’re here to guide you through a significant update from Google that might impact your online presence. Google has recently announced that websites created using Google Business Profiles will soon be deactivated. Starting…
Should You Hire Internally or Outsource for Social Media Management?
Navigating the Best Social Media Path for Your Business In today’s digital age, social media management is not just an option; it’s a necessity for businesses aiming to thrive and connect with their audience. The pivotal question arises: should you…
Maximizing Conversions with Color Psychology in Web Design
Enhancing User Engagement With The Right Colors Welcome to the vibrant world of color psychology in web design! In our latest video from Local Marketing Insights by Local Leap, we delve into how understanding color psychology can revitalize your website’s…