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Local Leap Marketing has been helping businesses connect with their customers and grow their brands for more than two decades. Whether you’re just getting started with marketing or you’re a seasoned pro, check out some of our helpful resources!
Increase Your Social Reach With Social Media Marketing
If you want to boost your social media marketing results, it is necessary to constantly monitor your progress and analyze your strategy. Here are some tips that you may not have been implementing. Repost Your Evergreen Content Sure, you know…
Importance of a Responsive Web Design for SEO
In order to achieve better search engine rankings for your website, it is vital to have a responsive website design. A website with a responsive design is developed with the user in mind. Here are a few reasons responsive web…
How to Optimize Images For Search Engines
Images are a fundamental component of a website’s content. They grab visitors’ attention while complimenting text and/or conveying new ideas. Unfortunately, though, many webmasters neglect the basics of optimization before uploading images to their websites. Even if an image “looks”…
How Do You Rank?
According to a Moz search ranking survey, mobile friendliness and perceived value of page/site are the top two factors with increasing impact. Other notable areas with increasing impact include: HTTPS Site speed Association with mobile app Influence of structured data…
Ignoring Search Engine Optimization Trends
You may be tempted to ignore search engine optimization, but doing so may be dangerous. In fact, ignoring Google’s algorithm changes brought about the downfall of many prominent websites in 2010 when Google released its Panda update, which penalized keyword-stuffed content on…
What Makes a Good Social Media Post?
Social media is a critical part of any modern marketing campaign. Businesses that are already involved in social media know that it takes a lot more than a profile and good picture to rope in new followers. You need to…
Do you Really Need Social Media Marketing?
It seems as though you can’t escape social media. It is in everything we do and everything we read online. People all around the world have their faces buried in their phones daily, catching up on all the posts that…
3 SEO Trends to Watch Out For
With SEO trends constantly changing and evolving, it is important for website owners to stay up to date with the latest search engine optimization news and trends. Here are three very important trends to watch out for as we continue through the…
Local SEO For 2016
As internet availability increases, what’s needed for businesses to maintain effective local search engine optimized websites changes as well. Take, for example, mobile searches. Once upon a time, the majority of internet searches were done on a desktop computer. These…
Top 3 Social Media Marketing Mistakes
At one point or another, every business makes a mistake in the way of marketing. While some mistakes are more drastic than others, it is always best to avoid them as much as possible. If you are looking to improve…
Tips for Small Businesses Using Social Media Marketing
Social media is a powerful tool that small business owners can use to promote their brand and attract new customers. According to data from the Pew Research Center, 65% of adults in the United States use social media. As a…
The Top Three Social Media Marketing Mistakes to Avoid
Social media is everywhere these days. Businesses can get a lot from social media including new clients, potential sales and exposure. However, it is important to always use social media in the right way. Here are 3 social media marketing mistakes…
3 Tips that Can Help Your Business Have Pinterest Success
Pinterest is a unique site where users can collect or ’pin’ items they love, gather them in categories, and share them with others. Like a giant, endless catalog that users wander through using key words and connections between one visual…
Looking To Hire An SEO Consultant?
If you don’t have much experience with building a website, search engine optimization, or managing social media, you may feel stressed about this part of your business. SEO has a huge influence on your online success and can’t be overlooked by focusing on other…
Advice from an SEO Expert: If You’re Not First, You’re Last
Big Will Ferrell and John C. Reilly fans will instantly recognize the saying “If you’re not first, you’re last” — a silly quote from the racing movie Talladega Nights. But as it turns out, this seemingly nonsensical phrase may perfectly…
3 Ways That You Shouldn’t Be Using Search Engine Marketing
Search engine marketing, such as search engine optimization and paid search engine advertising, is a wonderful way to promote your business online. However, there are right and wrong ways to do it. Check out these three examples of how NOT…
Five Tips To Increase Your SEO
As a small business owner, you should have a website and a blog. You may or may not really know much about search engine optimization (which is commonly called SEO). However, you really need to understand a little bit about…
Write Your Blogs For Readers Not Google
Most business owners know that search engine optimization (or SEO) matters when they sit down to write their blog because it sends traffic to their website and blog. However, they might question how much it really does matter? Should they…
Garland Search Engine Optimization
You invested copious amounts of time and money to ensure your web site was cutting edge. Sadly, this will not matter if your site is hard to find and/or you do not generate traffic. Most people look exclusively at the first…