Our Blog
Local Leap Marketing has been helping businesses connect with their customers and grow their brands for more than two decades. Whether you’re just getting started with marketing or you’re a seasoned pro, check out some of our helpful resources!
Six Reasons to Jump into Social Media Marketing
Kids use it. Teens use it. Adults use it. And it’s used everywhere from dorm rooms to the grocery store check out. What is it? Social Media. In fact, 74% of on-line adults use social media. Social media marketing has become one…
3 Reasons To Analyze A Website’s Ranking
Out of site, out of mind. If your customers can’t find you then how relevant are you to their lives? Companies spend lots of time and effort creating and executing strategies that they hope are helping them move up the search…
3 Facebook Tips for Social Media Marketing
One of the biggest social networks is Facebook, and Facebook marketing is a crucial aspect of any social media marketing campaign. Here are three tips on how to boost your Facebook marketing campaign. Don’t Turn Your Facebook Page Into an Advertisement Don’t…
Enhance Your SEO Strategy Using Social Media
It’s estimated that 3 in 4 Americans use one or more social media networks on a regular basis. Social media networks like Facebook and Twitter allow us to communicate more easily with friends and family. However, they can also be…
How Link Building Increases Your SEO
Often when discussing search engine optimization, the importance of keywords and unique content are emphasized–and rightly so. These factors are fundamental for good SEO. Knowing how to optimize social media helps, too, and you may have already heard about accumulating “backlinks.” But a time-saving…
3 Ways to Better Local SEO
Does your local business rank at the top of the search engine listings? Local Search Engine Optimization (SEO) is important to help promote your business. Local SEO is a combination of strategy and persistence that will help a business rank on the…
3 Online Marketing Tips To Improve Ranking
An overwhelming number of businesses who are trying to achieve a stronger online presence are under the impression that search engine optimization is too expensive, especially when you’re targeting the same keywords that the corporate giants are after. Here are three…
The Importance of Local SEO
Without a doubt, local SEO is one of the most important elements of any SEO campaign. This is especially true if local customers make up a large majority of your client base. Here are few reasons all businesses should make local…
These Tips Will Boost Your Search Engine Optimization
If you have been struggling with search engine optimization, or if you are always interested in reading about the latest tips and tricks that will give your website the edge over its competitors, you will find the following three SEO…
Increase Your Social Reach With Social Media Marketing
If you want to boost your social media marketing results, it is necessary to constantly monitor your progress and analyze your strategy. Here are some tips that you may not have been implementing. Repost Your Evergreen Content Sure, you know…
Importance of a Responsive Web Design for SEO
In order to achieve better search engine rankings for your website, it is vital to have a responsive website design. A website with a responsive design is developed with the user in mind. Here are a few reasons responsive web…
How to Optimize Images For Search Engines
Images are a fundamental component of a website’s content. They grab visitors’ attention while complimenting text and/or conveying new ideas. Unfortunately, though, many webmasters neglect the basics of optimization before uploading images to their websites. Even if an image “looks”…
How Do You Rank?
According to a Moz search ranking survey, mobile friendliness and perceived value of page/site are the top two factors with increasing impact. Other notable areas with increasing impact include: HTTPS Site speed Association with mobile app Influence of structured data…
Ignoring Search Engine Optimization Trends
You may be tempted to ignore search engine optimization, but doing so may be dangerous. In fact, ignoring Google’s algorithm changes brought about the downfall of many prominent websites in 2010 when Google released its Panda update, which penalized keyword-stuffed content on…
What Makes a Good Social Media Post?
Social media is a critical part of any modern marketing campaign. Businesses that are already involved in social media know that it takes a lot more than a profile and good picture to rope in new followers. You need to…
Do you Really Need Social Media Marketing?
It seems as though you can’t escape social media. It is in everything we do and everything we read online. People all around the world have their faces buried in their phones daily, catching up on all the posts that…
3 SEO Trends to Watch Out For
With SEO trends constantly changing and evolving, it is important for website owners to stay up to date with the latest search engine optimization news and trends. Here are three very important trends to watch out for as we continue through the…
Local SEO For 2016
As internet availability increases, what’s needed for businesses to maintain effective local search engine optimized websites changes as well. Take, for example, mobile searches. Once upon a time, the majority of internet searches were done on a desktop computer. These…
Top 3 Social Media Marketing Mistakes
At one point or another, every business makes a mistake in the way of marketing. While some mistakes are more drastic than others, it is always best to avoid them as much as possible. If you are looking to improve…
Tips for Small Businesses Using Social Media Marketing
Social media is a powerful tool that small business owners can use to promote their brand and attract new customers. According to data from the Pew Research Center, 65% of adults in the United States use social media. As a…