Big Will Ferrell and John C. Reilly fans will instantly recognize the saying “If you’re not first, you’re last” — a silly quote from the racing movie Talladega Nights. But as it turns out, this seemingly nonsensical phrase may perfectly sum up search engine optimization (SEO). There are two types of links that show up on Google: paid aids and organic search results. The latter are typically considered to be more important since most users will head straight for the organic links. What people don’t do, however, is click to the next page......
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Search engine marketing, such as search engine optimization and paid search engine advertising, is a wonderful way to promote your business online. However, there are right and wrong ways to do it. Check out these three examples of how NOT to use search engine marketing so that you can ensure that you’re on the right track. 1. Trying to Appeal to a Too-Large Audience You might want to advertise your website to the world, but doing so can be exhausting and expensive, and you will probably never be truly successful at it anyway. It’s......
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As a small business owner, you should have a website and a blog. You may or may not really know much about search engine optimization (which is commonly called SEO). However, you really need to understand a little bit about it. It basically helps your website and blog comes up higher in search engines. This in turn, helps to get your business noticed. So, what can you do about it? Here are some tips to increase your search engine optimization. Publish good content. Good content is what brings people to your website......
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Most business owners know that search engine optimization (or SEO) matters when they sit down to write their blog because it sends traffic to their website and blog. However, they might question how much it really does matter? Should they really focus on writing around keywords and keep repeating those words, just to get Google to notice their business? The answer is no. For a truly good blog, it has to be filled with good content which people want to read. If they don’t want to read it, it won’t rank high......
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You invested copious amounts of time and money to ensure your web site was cutting edge. Sadly, this will not matter if your site is hard to find and/or you do not generate traffic. Most people look exclusively at the first page of results when conducting a web search, with a full 1/3 of traffic going to the top-ranked page. Twenty percent of traffic goes to the second-ranked page, and, if your page is not in the top five, there is less than a five percent chance you will receive traffic from the search. All search......
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