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Importance of a Responsive Web Design for SEO

In order to achieve better search engine rankings for your website, it is vital to have a responsive website design. A website with a responsive design is developed with the user in mind. Here are a few reasons responsive web design is so important for SEO purposes. Google Recommends Responsive Web Design Chances are the … Read more Importance of a Responsive Web Design for SEO

How to Optimize Images For Search Engines

Images are a fundamental component of a website’s content. They grab visitors’ attention while complimenting text and/or conveying new ideas. Unfortunately, though, many webmasters neglect the basics of optimization before uploading images to their websites. Even if an image “looks” fine, it may lack certain elements that could improve its exposure in the search engines. Below … Read more How to Optimize Images For Search Engines

How Do You Rank?

According to a Moz search ranking survey, mobile friendliness and perceived value of page/site are the top two factors with increasing impact. Other notable areas with increasing impact include: HTTPS Site speed Association with mobile app Influence of structured data Usability/design Usage (dwell time, CTR) SEO strategies for 2016 will reflect these trends, and those … Read more How Do You Rank?

Ignoring Search Engine Optimization Trends

You may be tempted to ignore search engine optimization, but doing so may be dangerous. In fact, ignoring Google’s algorithm changes brought about the downfall of many prominent websites in 2010 when Google released its Panda update, which penalized keyword-stuffed content on websites. Then again in 2012 when the Penguin update was released, sites who had previously … Read more Ignoring Search Engine Optimization Trends

Do you Really Need Social Media Marketing?

It seems as though you can’t escape social media. It is in everything we do and everything we read online. People all around the world have their faces buried in their phones daily, catching up on all the posts that take place on social media. Because of this interest, a unique opportunity is now in … Read more Do you Really Need Social Media Marketing?

3 SEO Trends to Watch Out For

With SEO trends constantly changing and evolving, it is important for website owners to stay up to date with the latest search engine optimization news and trends. Here are three very important trends to watch out for as we continue through the year of 2016. “Like” Keywords Google has recently confirmed that keywords will not be as … Read more 3 SEO Trends to Watch Out For

Local SEO For 2016

As internet availability increases, what’s needed for businesses to maintain effective local search engine optimized websites changes as well. Take, for example, mobile searches. Once upon a time, the majority of internet searches were done on a desktop computer. These days, however, most people, and especially younger people, are using their mobile devices to search … Read more Local SEO For 2016

Top 3 Social Media Marketing Mistakes

At one point or another, every business makes a mistake in the way of marketing. While some mistakes are more drastic than others, it is always best to avoid them as much as possible. If you are looking to improve your social media strategy, taking some time to learn about common mistakes is a great … Read more Top 3 Social Media Marketing Mistakes

Tips for Small Businesses Using Social Media Marketing

Social media is a powerful tool that small business owners can use to promote their brand and attract new customers. According to data from the Pew Research Center, 65% of adults in the United States use social media. As a business owner, you can use this to your advantage by maintaining a strong and active … Read more Tips for Small Businesses Using Social Media Marketing