Our Blog
Local Leap Marketing has been helping businesses connect with their customers and grow their brands for more than two decades. Whether you’re just getting started with marketing or you’re a seasoned pro, check out some of our helpful resources!
The Benefits of Keeping Your Business Blog Up-To-Date
A couple of decades ago it was seen as new and hip for a business to have a website of its own. Little more than a marketing gimmick at the time, no one was entirely sure if the Internet was…
Consumer Review Management – Marketing You Can’t Afford to Ignore
Word of mouth endorsement is arguably the oldest, and certainly the most persuasive, form of advertising. Online consumer reviews are a modern version of word-of-mouth endorsement, and they have soared in popularity in recent years. Research shows that more than 50%…
Practical Tips for Increasing Traffic to Your Website
Part of the desires of every entrepreneur is to grow their customer base because it translates to more traffic to their website. So, after building a great site to showcase what you offer, you need to get the word about…
What Is the Difference Between a Web Designer and a Web Developer?
When searching for a qualified professional to create a website for your business, you will run into two primary job titles from your candidates – Web Designer and Web Developer. You may believe that these two titles are used interchangeably,…
Protect Your Google My Business Listing from Scammers
Email Subject: Someone has requested access to your listing on Google My Business Have you recently received an email from the Google My Business (GMB) team alerting you that someone has requested ownership of your GMB listing? Don’t recognize their…
Local Leap’s Unique Way to Support Small Businesses
Here at Local Leap Marketing, we love our fellow small businesses. In the past few months, we’ve seen our community, and communities around the country, show up for small businesses like we’ve never seen before. If you’re anything like us,…
We are very proud to announce that we’ve partnered with One Tree Planted!
One Tree Planted is a 501(c)(3) nonprofit dedicated to global reforestation. Their mission is to reforest the planet, one tree at a time. They also raise awareness about the importance of trees, offer businesses like ours a simple sustainability solution,…
Why SEO Is a Great Investment
Investing in SEO isn’t new. It’s as old as the internet, and like the internet, Search Engine Optimization has evolved over time. In fact, SEO marketing is a proven way to drive traffic to your website and revenues to your…
Local Leap Voted One of the Best Web Designers in Dallas!
Expertise looked at 292 web designers serving Dallas, Texas and hand-picked the top 27. Each agency was scored on more than 25 variables across five categories, and analyzed to be selected as the best web designers in Dallas, TX. Each…
How Does the Local Algorithm Work?
In the old days, if you wanted to locate a business, you pulled out the big yellow pages book. Others reading this may be shaking their head to grasp the far-off concept of turning to a big, printed book to…
Writing Content To Improve Local SEO
Search engine optimization, otherwise known as SEO, is essential if you want your business to be found. By optimizing your website, blog, and social media sites, you are doing everything that you can to ensure that you are attracting the…
Optimizing for the Google 3-Pack
What is the Google 3-Pack? The term “Google 3-Pack” is utilized to refer to Google’s method of displaying search results— specifically the top three search results which appear on local search engine results pages (or SERPs). Local SERPs appear when…
Local Leap Voted Top 3 Web Designers in Plano
Local Leap Marketing is excited to announce that we have been voted “Top 3 Web Designers in Plano, Texas.” Three Best Rated® researches local businesses and professionals in cities across America, and ranks them on customer reviews, history, complaints, ratings,…
5 Tips for Creating Quality Content on Your Website
As a society, we’re consuming record levels of information online. Google is our go-to when we have a need, a question, an interest. As small business owners, we need to be able to effectively communicate digitally in order to reach…
8 Questions You Need to Answer for a Great “About Us” Page
Your business should consider the “about us” page as one of the most important pieces of advertising you can create. Customers come here to learn about the people and the company they may choose to deal with now or in…
Why Should A Business Invest In SEO?
If you are a recent startup or even an established business, chances are you’ve heard of SEO (Search Engine Optimization). SEO brings measurable returns and it can truly make or break a business. And yet, many companies are still holding…
How To Find The Right Website Designer in 2019
Your website needs to be attractive, enticing and available 24/7. In today’s digital world, over 85% of consumers use the internet to find a local business. In fact, the first exposure to your business is likely to be your Google…
How to Create the Perfect Google My Business Listing
You’ve worked hard to get where you are. You’ve got a business you are proud of. You’re out there with an online presence second to none. (If you don’t have that second-to-none presence, let us help you get there.) But, have you forgotten…
Local Leap Named One of the Best Web Design Agencies in Texas
Local Leap Marketing was recently named one of the Best Web Design Agencies in Texas for 2019! Design Rush is an industry leader in marketing insights, business growth strategies and advice for companies seeking the best web designer for their…
Are SSL certificates necessary?
Recent SSL Requirements by Google have affected business websites in monumental ways that you may or may not be aware of at this time. Local Leap Marketing is paving the way for our clients to develop a greater understanding of the…