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3 Content Marketing Mistakes That Can Torpedo Your Traffic

Content marketing is all the rage, and it seems like every business is trying to outdo the competition on this front. It’s not just enough to have a blog anymore, now you need to have a YouTube channel, or a Pinterest following, or any of a dozen other avenues potential customers will use to snap … Read more 3 Content Marketing Mistakes That Can Torpedo Your Traffic

How Blogging Helps Your SEO Campaign

Businesses are constantly told about the benefits of blogging. Yet, many companies still aren’t writing blogs at the frequency that they should. It’s important to understand how it can really have an impact on your SEO campaign. Fresh Content It’s always a good idea to have fresh content on your website. It is what will … Read more How Blogging Helps Your SEO Campaign

Why Search Engine Optimization is Getting More Complex

Years ago, search engine optimization seemed like a pretty easy concept. You used the right keywords and it allowed you to gain the visibility you needed in the search engines. A lot has changed since then. Knowing about the evolution will make it easier for you to get the desired visibility. Google Algorithms One of … Read more Why Search Engine Optimization is Getting More Complex

4 Tips to Improving Social Media Marketing

Social media marketing is a great way to get your name out there and connect with people who are already following you. However, it’s not always as easy as people make it out to be. Below are some tips to make the most of your time on social media platforms. Create a Post Schedule There’s … Read more 4 Tips to Improving Social Media Marketing

Overwhelmed by Content Marketing? We Can Help!

As you might already know, content marketing is extremely important. Creating blog posts and other content for your website is necessary for a few reasons. Primarily, it can help you boost your search engine ranking in a natural and ethical way. Additionally, it can provide helpful and informative content for your readers to enjoy when they … Read more Overwhelmed by Content Marketing? We Can Help!

The Growing Advantages Of Responsive Design

Responsive web design is only growing in popularity and it will stay that way until it becomes standard practice for every website that goes live on the web. With more users than ever viewing websites across a variety of devices, it is imperative that your business is aware of the advantages of responsive design. So, what does … Read more The Growing Advantages Of Responsive Design

WordPress Security Audit: How Can You Improve Security on Your Site?

Cybercriminals frequently target business websites. They try to steal sensitive data, launch malicious code, or bring down the site so that no one can access it. Small-to-mid-sized businesses sometimes assume that they’ll fly under the radar and won’t attract attention from hackers. But cyber criminals go after businesses of all sizes, across all industries. Performing … Read more WordPress Security Audit: How Can You Improve Security on Your Site?

SEO Best Practices & 2017 Marketing Trends

Looking Ahead to The Future of Web Design 2017 And Beyond The digital marketing trend continues to migrate toward businesses focusing efforts on responsive design SEO best practices. What can you do with your current online presences to make sure you stay competitive? Mobile-friendly is a big key in determining the success of your website. With users now … Read more SEO Best Practices & 2017 Marketing Trends

Is Seasonal SEO Worth It?

During the offseason or the slow months, many businesses struggle with what is known as seasonal SEO. It is a hard decision to make. How do you determine to run your SEO throughout the year or just during “holiday” season? You could target keywords that are only relevant for a certain season or, alternatively, a specific … Read more Is Seasonal SEO Worth It?

Content Marketing and SEO

When many people think of SEO, they don’t think of content marketing, and they should. Believe it or not, there is a strong connection between content marketing and SEO. But what exactly is content marketing and why does it go hand in hand with SEO? The Content Marketing Institute defines content marketing as “A strategic marketing approach … Read more Content Marketing and SEO