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Search engine optimization is something that your website needs if you expect to compete with other businesses. Proper SEO makes your website easier for search engines to read and visitors to navigate. However, without much knowledge, you could accidentally sabotage your own website. It is best to get professional assistance with local SEO to avoid making major mistakes. Using Google My Business If you want your business to rank well on Google, you need to use Google My Business. It does not cost anything, and it plays an important role in ranking......

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When engaging in social media marketing, it is important to remember your goal, which is to attract more customers and grow your business. Here are our top three tips on increasing sales with social media. Show That You Are Human Don’t just periodically post robotic-sounding words, without any emotion, some will assume your input is automatized and no one is really there. As a company, you want to show that you understand your customers and their needs. Try to appear as a real, live human, rather than a robot. This helps create a connection with your......

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Anything you can do to improve your site’s availability and appearance to search engines will show an improvement in visitors. Even something as simple as underlining a few keywords in your existing site changes the visibility of your site in search rankings. If you’re just getting started with SEO, you are in a position to get the most bank for your buck when it comes to online marketing. Here are five cost-effective SEO strategies to look for.   Content Marketing The #1 way to demonstrate expertise to potential customers is through content creation. Whether......

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Content has largely taken over online marketing in the past few years. To attract followers in your target audience on Facebook, you need to create content. To engage subscribers with your marketing emails, you need original content. To manage your reputation, generate leads, and establish thought-leadership, you need content. So where does this leave search engine optimization in regard to your marketing campaign? Well, although content is an essential asset, it’s not nearly as effective without backlinks. A recent Practical Ecommerce article talks about the value of internal and external links. According to the article, external......

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With the increasing use of mobile technology, more people are searching for local businesses on-the-go. This fact is even truer for travelers and people who are in an unfamiliar area trying to find a local shop, restaurant or office. However, many businesses are lagging behind optimization for local SEO and may be losing opportunities every day. How to Optimize for Local SEO It is not difficult to add the information you need to make sure your site is optimized for local SEO. Here are the steps you should take: Claim your Google......

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Blogging for your business is fun, but it takes a lot of work! Perfectly blending creativity, originality, and advertisement is difficult, but there is nothing better than pressing “publish” on a piece you just invested in. However, there is this monster called “SEO.” It stands for “search engine optimization.” Basically, good search engines are looking for websites with certain qualifications. If you ignore some of these, your blog post (that you took so much time to work on) might be ignored by the public, because the search engine won’t present it as an option. SEO......

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The internet is overloaded with so much information that it makes finding specific data–including your website–a gamble. Search Engine Optimization (SEO) is a method for using specific strategies so that your website has the most exposure. If you are not aware of what SEO means for your website, or how you stack up against other competing businesses, then getting a FREE SEO Report can help. Using this SEO Report to make informed adjustments to your website can improve your business’ exposure and overall revenue. Here is how it works: Rank Analysis If you are looking for a......

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Kids use it. Teens use it. Adults use it. And it’s used everywhere from dorm rooms to the grocery store check out. What is it? Social Media.  In fact, 74% of on-line adults use social media.  Social media marketing has become one of the biggest marketing trends in business today.  If you are not using social media marketing to promote your brand, start now and begin seeing the benefits that social media marketing will bring to your business. Here’s how you can jump into social media marketing. Build brand trust: Customers are more comfortable purchasing a product......

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Out of site, out of mind. If your customers can’t find you then how relevant are you to their lives? Companies spend lots of time and effort creating and executing strategies that they hope are helping them move up the search engine pages. It is not enough to hope your that website is ranked well, it’s a must that you know. Let’s break down 3 essential reasons why you must Analyze Your Website’s Ranking. You can’t build an effective SEO strategy if you don’t know where your website currently ranks. You need a starting point in......

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One of the biggest social networks is Facebook, and Facebook marketing is a crucial aspect of any social media marketing campaign. Here are three tips on how to boost your Facebook marketing campaign. Don’t Turn Your Facebook Page Into an Advertisement Don’t just post about your business. Your Facebook page should be a mix of not only news about your business and special deals and promotions, but also of news about the industry, local news (if you are a locally-based store), tips and tricks relating to your products, and perhaps some quotes from leaders......

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