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Instagram is an important social media platform. Having an Instagram page has many benefits. For one, it helps build up your brand and authority. In addition, you can drive traffic by including a link in your bio. Here are some tips for maintaining your Instagram page. Use Hashtags Hashtags are an important way to get exposure and followers. People search for posts that have certain hashtags. Test out different hashtags to see which ones work the best for you. Try using the Explore feature to find out which hashtags are popular. Create a Bio To stand out,......

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One of the best ways to boost your SEO campaign is to start blogging. Blogging has many benefits, especially for search engine optimization. Here are four reasons why blogging is essential for SEO. Fresh Content Google factors fresh content into their ranking algorithm. Sites that post fresh content on a regular basis will see their rankings improving, while sites that neglect their blog usually see a drop in their rankings and traffic. Keep your blog fresh and Google will love you. Keywords The more you blog, the better your chances are of......

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Local SEO is the practice of building reliability and relevant signals around your specific location. Here are three 3 tips to get ahead of your competitors using local SEO . It’s Not Just Google My Business You probably are aware of the importance of setting up a Google My Business profile. However, it is equally important to be listed in other online directories, including Yelp, Apple Maps, and every other online listing site you can think of, including government websites devoted to listing businesses. Being listed on many different channels will increase your......

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If you own a local business, you need to have a website, and that website needs to be optimized to attract local customers. This is also known as local SEO. Here are four tips for attracting local customers to your website and business. Optimize Your Website Your first step is optimizing your website for local SEO. Include your location in the meta titles, descriptions and tags of your website and its pages. Display your address and name on every page. Make sure Google knows what industry you are in and where you are located. Create......

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Blogging is a great way to attract new visitors. Through inbound marketing, you can reduce your advertising costs and attract quality leads. Here are a few tips for blogging success. Prioritize One of the main differences between successful blogs and unsuccessful blogs is that successful bloggers prioritize their blogs. Many small businesses think that blogging is “a nice thing to do” if they can get around to it. However, if you really want your blog to make an impact, you need to make it a priority. You can’t half-heartedly post a blog......

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You likely found today’s article because you’re blogging for business efforts are falling far short of expectations. It is extremely frustrating when you are working hard to publish unique and valuable content, but it is not translating into more leads or sales. However, the issues are very likely not to the quality of the writing, nor the information you are sharing. In most instances, the problem comes down to the strategy or the lack thereof. Below is a list of the common and simple reasons why many blogs don’t work. Why Your Blogging Isn’t Working......

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You know that SEO is a crucial part of any successful business. Search engine optimization helps improve your rankings on search engines like Google and Bing. This means more traffic to your website and more potential sales.  But SEO is always changing. Are you keeping up? Avoid these 3 SEO mistakes that could tank your content marketing strategy. SEO Mistake 1: Guest Posting Without Doing Your Due Diligence Guest posting serves as an excellent way to build links, get exposure, and increase leads. Posting on low-quality websites harms your content marketing strategy, reputation,......

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“Organic growth” is one of those buzzwords you hear a lot when it comes to blogging. It sounds good, but what does it mean? Well, think of your blog as a garden. Instead of using a bunch of artificial products that have short-term gains, but which could taint the vegetables you’re growing, you roll up your sleeves to do things the old-fashioned way. Water, sunlight, soil, and weeding, doing your best to make sure the vegetables you get are all-natural. That’s essentially what organic growth means when we’re discussing blogging. You aren’t......

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Seven out of 10 websites are too slow, according to Google. They take at least seven seconds to load content above the fold, and that’s three times longer than what’s considered ‘best practice.’ Those delays are costly. An Akamai study found that half of all web users will abandon a site that takes longer than two seconds to load.  If the content on your WordPress website takes a long time to load, you’re potentially losing visitors and missing out on revenue. One of the easiest ways to fix a slow site is......

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Virtually every business needs to focus on Local SEO, regardless if you are a location-based business or you are a national brand with multiple locations. While each type of business has their own local search challenges, there are some tactics which could harm all. The reason Local SEO is so important is that almost half of all Google searches are local. With that in mind, these are mistakes that will harm your local SEO efforts. Local SEO Mistakes to Avoid 1. Local Keyword Stuffing – For a very long time, people believed......

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