Our Blog
Local Leap Marketing has been helping businesses connect with their customers and grow their brands for more than two decades. Whether you’re just getting started with marketing or you’re a seasoned pro, check out some of our helpful resources!
Should You Hire Internally or Outsource for Social Media Management?
Navigating the Best Social Media Path for Your Business In today’s digital age, social media management is not just an option; it’s a necessity for businesses aiming to thrive and connect with their audience. The pivotal question arises: should you…
Maximizing Conversions with Color Psychology in Web Design
Enhancing User Engagement With The Right Colors Welcome to the vibrant world of color psychology in web design! In our latest video from Local Marketing Insights by Local Leap, we delve into how understanding color psychology can revitalize your website’s…
Voice Search Optimization For Business: A Comprehensive Guide
In the dynamic world of digital marketing, staying ahead means embracing the latest trends. One such revolution reshaping the business landscape is voice search. With an ever-increasing number of voice-activated devices, including smartphones and smart speakers like Amazon Echo and…
Local Leap Clinches the Best of Texas Award for the Second Consecutive Year!
A Milestone Worth Celebrating: UpCity Honors Local Leap Marketing as the Best in Texas for 2023 We are thrilled to announce that Local Leap Marketing has once again been recognized as the Best of Texas by UpCity! This marks the…
The Ultimate Guide To Optimize Google Business in 2023
Google Business (Formerly Google My Business GMB) is an indispensable tool for local businesses aiming to increase their online visibility. If you’re looking to dominate local search results, drive more traffic to your website, and convert more leads into sales,…
Unlocking Local Market Insights: How AI is Changing the Game
In today’s world, everyone is online, and businesses need to keep up. Knowing what’s happening in your local market is super important. The old ways of figuring this out, like surveys or focus groups, take a lot of time and…
Should I Respond to Google Reviews?
In today’s digital age, social media serves as a public forum where customers freely express their opinions about businesses. For business owners, responding to reviews on these platforms is not just a courtesy; it’s a strategic necessity. Engaging with customer…
How Website Speed Enhancement Can Benefit Your Business
In the fast-paced digital age, patience is a rare commodity. Internet users expect instantaneous results, and a delay of even a few seconds can make the difference between a sale and a lost customer. This is where website speed comes…
Local Leap Named One of the Best Web Designers in Dallas, Texas
This Award Underscores Our Commitment to Excellence We are thrilled to announce that Local Leap has been recognized as one of the Best Web Designers in Dallas, Texas for 2023. Expertise is a prominent and trusted platform that identifies and…
Marketing Your Website and Brand on TikTok
TikTok, the social video platform, has seen phenomenal growth in recent years. Over the past few years, the global TikTok community has evolved beyond its Gen Z stereotypes, creating new genres of entertainment and authentic stories that have brought communities…
Local Leap Celebrates 2023 Local Excellence Award
We are excited to announce that we have been honored with the prestigious Local Excellence Award by UpCity for 2023. This esteemed accolade highlights our commitment to providing top-notch digital marketing services and exceptional customer satisfaction. We are honored to…
Creating The Perfect Website For A Home Services Business
You’ve probably heard that a website is the first step to establishing your brand, but what does that mean? A web presence gives you an opportunity to reach out to potential customers and show them who you are. Websites serve…
7 Reasons Why WordPress Is The Best Option For Web Design
As a professional web designer, I often get asked by small business owners which content management system (CMS) platform is the best option for their website. And without hesitation, I always recommend WordPress. Here are a few reasons why WordPress…
Targeting the Right Customers: How to Define Your Target Audience
Are you struggling to connect with your audience through your marketing efforts? Perhaps you’re not targeting the right customers. Defining your target audience is crucial in creating an effective marketing strategy. In this blog, we’ll discuss the steps you can…
Link best practices: Unlocking the Power of Website Links
Optimizing Internal Links for Better SEO Results As a business owner, you’re likely aware that a strong online presence is essential for driving new customers to your business. But did you know that having a website that is easily crawled…
Maximize Your Website With a Technical SEO Audit
As a business owner, you want to make sure that your website is performing optimally and attracting as many potential customers as possible. One of the best ways to ensure this is by conducting a technical SEO audit. A technical…
The Rise of AI-Powered Content Creation: Chat GPT vs. Human Copywriters
Generating Custom Content in 2023 In today’s digital age, content is king. From websites to social media, businesses of all sizes rely on high-quality content to reach and engage their target audience. With so much competition for attention, it’s crucial…
How to Optimize for Search Intent
What is Search Intent SEO and Why It Matters When it comes to search engine optimization (SEO), y’all know that it ain’t just about cramming keywords into your website and hoping for the best. It’s about understanding the intent behind…
Designing Websites for Professional Service Firms
Professional Services Web Design Are you a professional services company such as an architect, engineer, lawyer, or other organization in need of a website design that commands respect? Local Leap Marketing is here to help with professional services web design….
Google Retiring Universal Analytics: How to Transition to GA4
In late 2020, Google announced that it would be retiring Universal Analytics, its flagship analytics platform, in favor of the newer, more advanced Google Analytics 4 (GA4). This transition, which is set to take place later this year, has caused…