Our Blog
Local Leap Marketing has been helping businesses connect with their customers and grow their brands for more than two decades. Whether you’re just getting started with marketing or you’re a seasoned pro, check out some of our helpful resources!
Creating The Perfect Website For A Home Services Business
You’ve probably heard that a website is the first step to establishing your brand, but what does that mean? A web presence gives you an opportunity to reach out to potential customers and show them who you are. Websites serve…
7 Reasons Why WordPress Is The Best Option For Web Design
As a professional web designer, I often get asked by small business owners which content management system (CMS) platform is the best option for their website. And without hesitation, I always recommend WordPress. Here are a few reasons why WordPress…
Targeting the Right Customers: How to Define Your Target Audience
Are you struggling to connect with your audience through your marketing efforts? Perhaps you’re not targeting the right customers. Defining your target audience is crucial in creating an effective marketing strategy. In this blog, we’ll discuss the steps you can…
Link best practices: Unlocking the Power of Website Links
Optimizing Internal Links for Better SEO Results As a business owner, you’re likely aware that a strong online presence is essential for driving new customers to your business. But did you know that having a website that is easily crawled…
Maximize Your Website With a Technical SEO Audit
As a business owner, you want to make sure that your website is performing optimally and attracting as many potential customers as possible. One of the best ways to ensure this is by conducting a technical SEO audit. A technical…
The Rise of AI-Powered Content Creation: Chat GPT vs. Human Copywriters
Generating Custom Content in 2023 In today’s digital age, content is king. From websites to social media, businesses of all sizes rely on high-quality content to reach and engage their target audience. With so much competition for attention, it’s crucial…
How to Optimize for Search Intent
What is Search Intent SEO and Why It Matters When it comes to search engine optimization (SEO), y’all know that it ain’t just about cramming keywords into your website and hoping for the best. It’s about understanding the intent behind…
Designing Websites for Professional Service Firms
Professional Services Web Design Are you a professional services company such as an architect, engineer, lawyer, or other organization in need of a website design that commands respect? Local Leap Marketing is here to help with professional services web design….
Google Retiring Universal Analytics: How to Transition to GA4
In late 2020, Google announced that it would be retiring Universal Analytics, its flagship analytics platform, in favor of the newer, more advanced Google Analytics 4 (GA4). This transition, which is set to take place later this year, has caused…
4 Marketing Tips For Child Care Services
If you run a preschool or daycare, having a well-designed website is crucial for attracting new families and promoting your business. In this blog post, we’ll explore the importance of web design for preschools and daycares, as well as some…
Local Leap Recognized as one of the Best SEO Companies in US!
Local Leap Marketing was recently recognized as one of the Best SEO Companies in the United States! This award is a testament to our team’s excellence, hard work, and positive feedback from clients. We are honored to be distinguished among…
Choosing the Perfect Web Designer for Your Wedding Venue’s Website
When it comes to choosing a web designer for your wedding venue’s website, it’s important to take the time to find the right fit. Your website is often the first point of contact for potential clients, and it’s important to…
Why You Should Outsource Your Website Maintenance
Maintaining a website can be a daunting task. There are always new updates and changes to make, and it can be difficult to keep up with the latest trends and technologies. That’s why many businesses choose to outsource their website…
9 Features Every Nonprofit Website Should Have
Non-profit organizations rely on their websites to attract donors and volunteers, and to raise awareness about their cause. However, not all nonprofit websites are created equal. Here are nine things that every non-profit website should have in order to be…
8 Image SEO Best Practices to Make Your Content More Discoverable
A picture is worth a thousand words. People shop with their eyes, They prefer content that comes with graphs and examples. A vivid photograph can win more clicks and fascinate more readers than the catchiest introduction paragraph. Product images can…
Local Leap Marketing Wins A Best of Texas Award!
Every year, UpCity’s Best of Awards honors B2B service providers’ tremendous work within each state. Winners are selected using a variety of online credibility ranking factors which remain consistent regardless of the year’s focus area. In 2022, Local Leap Marketing…
The Four Fundamental Parts of Every Successful Website
There are four fundamental parts to every successful website – the header, the footer, the sidebar, and the main content area. Each of these sections serves a specific purpose, and if you want your website to be successful, you need…
Local Leap Marketing Celebrates 20 Years!
Celebrating 20 Years of Helping Companies Grow Their Business In 2002, Local Leap Marketing began life as a web design firm with one employee. Today, Local Leap has nine employees and offers a wide array of marketing services from SEO…
How To Optimize Video Content For SEO
SEO or Search Engine Optimization is the art of making your website and other content appear on search engine results. This began with editing text content for Google, but today, SEO has gone far beyond that. One thing that savvy…
Who Owns Your Website? (It Should Be You)
A company website is built with several different layers of production and providers. You may contract a developer, hire a content agency, and host the website with a cloud server provider. So who, exactly, owns your website? This is an…