Social media marketing is a great way to get your name out there and connect with people who are already following you. However, it’s not always as easy as people make it out to be. Below are some tips to make the most of your time on social media platforms. Create a Post Schedule There’s nothing worse than not posting with enough frequency. If you only post once a month, people may forget about you. Create a schedule where you identify when you are going to post. You can also note what......
Continue Reading
As you might already know, content marketing is extremely important. Creating blog posts and other content for your website is necessary for a few reasons. Primarily, it can help you boost your search engine ranking in a natural and ethical way. Additionally, it can provide helpful and informative content for your readers to enjoy when they are on your website, and it’s a good way to establish yourself as an expert in your field. However, even though content marketing can be highly effective for any business, it can also be overwhelming and stressful.......
Continue Reading
Responsive web design is only growing in popularity and it will stay that way until it becomes standard practice for every website that goes live on the web. With more users than ever viewing websites across a variety of devices, it is imperative that your business is aware of the advantages of responsive design. So, what does it mean to be “responsive”? A responsive website will retain its core functionality and look across a variety of screen resolutions. That means that if a visitor views your site on a desktop computer, laptop, tablet, or......
Continue Reading
Cybercriminals frequently target business websites. They try to steal sensitive data, launch malicious code, or bring down the site so that no one can access it. Small-to-mid-sized businesses sometimes assume that they’ll fly under the radar and won’t attract attention from hackers. But cyber criminals go after businesses of all sizes, across all industries. Performing a WordPress security audit In a recent article emphasizing website security for small businesses, Tech.Co discusses how WordPress.org is usually the platform of choice for building business websites. But even as businesses enjoy the benefits of WordPress,......
Continue Reading
Looking Ahead to The Future of Web Design 2017 And Beyond The digital marketing trend continues to migrate toward businesses focusing efforts on responsive design SEO best practices. What can you do with your current online presences to make sure you stay competitive? Mobile-friendly is a big key in determining the success of your website. With users now visiting websites from phones, tablets, and personal computers, it is more important than ever to make sure your site employs a responsive design. A responsive website design will make sure that your visitors enjoy a seamless and......
Continue Reading
During the offseason or the slow months, many businesses struggle with what is known as seasonal SEO. It is a hard decision to make. How do you determine to run your SEO throughout the year or just during “holiday” season? You could target keywords that are only relevant for a certain season or, alternatively, a specific ‘real’ season such as the summer? Is it worth it? Here are some things to keep in mind when making your decision. How Important Are Seasonal Sales For You? Many businesses see an uptick in sales during......
Continue Reading
When many people think of SEO, they don’t think of content marketing, and they should. Believe it or not, there is a strong connection between content marketing and SEO. But what exactly is content marketing and why does it go hand in hand with SEO? The Content Marketing Institute defines content marketing as “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” But in order to have successful content marketing, you must have SEO.......
Continue Reading
When designing a website with today’s mobile-heavy audience in mind, it’s crucial to keep responsive web design at the forefront of your design plan. These days most of your client searches will come from different devices, so it’s important for everyone to easily and efficiently use your site. When you invest in responsive web design you are increasing your web traffic audience. Investing in a web design service that will give you a completely responsive site that works across all platforms is necessary to your business and online presence. If you’re still not......
Continue Reading
So you’ve recently started developing content to promote your website. Or maybe you’ve been at it for a while. You write an insightful post within your expertise, post it on your blog and… now what? The easy answer is to share it on social media. And while social media is a powerful resource to increase awareness and engagement, it cannot be your only resource to distribute content. Let’s be clear: Social media is not a content distribution tool. The key to getting your content noticed is a healthy distribution mix. Here are a few content distribution......
Continue Reading
Smartphones and other mobile devices have forever changed the way people use the internet and search engines. This affects your business in many ways, from website design to blogging. Moreover, Search Engine Watch reports that Google is experimenting with new search engine results pages. These potential changes are based on a user behavior called intent-focused micro-moments. What is an intent-focused micro-moment? Today, 60 percent of all internet access is mostly mobile-only, and a growing number of users utilize the internet only through a smartphone. However, their search behavior is brief. For example, a person is watching a movie starring Ryan Reynolds.......
Continue Reading