Link best practices: Unlocking the Power of Website Links
Optimizing Internal Links for Better SEO Results
As a business owner, you’re likely aware that a strong online presence is essential for driving new customers to your business. But did you know that having a website that is easily crawled and indexed by Google is critical for achieving that online presence? That’s where Local Leap Marketing comes in. Our SEO service includes optimizing your website’s links to ensure it is easily crawlable and indexed by Google.
What is Crawling and Indexing?
First, let’s define these two terms. Crawling is the process by which Google’s bots, also known as spiders, navigate through websites and web pages to gather information about them. The bots follow links from one page to another, collecting data as they go.
Indexing, on the other hand, is the process by which Google stores this information in its database. This is how Google is able to display relevant search results for any given query.
Why Are Crawlable Links Important?
Crawlable links are an essential component of a website that is easily crawled and indexed by Google. A crawlable link is simply a hyperlink that can be followed by Google’s bots. When these bots follow a link, they’re able to crawl the page and gather information that can be used to improve the website’s visibility in search engine results pages (SERPs).
If a website has broken or inaccessible links, Google’s bots won’t be able to crawl those pages, which can negatively impact the website’s visibility in search results. That’s why ensuring that all links are crawlable is critical for a website’s SEO.
How Do We Optimize Your Website’s Links?
At Local Leap Marketing, we take a comprehensive approach to optimizing your website’s links. Here are the steps we take:
Identify Broken Links
The first step in optimizing your website’s links is to identify any broken or inaccessible links. We use a tool like Screaming Frog to crawl your website and identify any broken links. Once we’ve identified these links, we work to fix them or remove them altogether.
Use Descriptive Anchor Text
Anchor text is the text that is displayed in a hyperlink. Using descriptive anchor text helps Google’s bots understand what the linked page is about. For example, if you have a page about pet grooming and you link to a page about dog shampoo, using anchor text like “best dog shampoo for pet grooming” is more descriptive than simply using “click here.”
<a href="https://examplesite.com/dog-shampoo">best dog shampoo</a><a href="https://examplesite.com/dog-shampoo">Learn More</a>Ensure Website Links are Easily Accessible
Google’s bots can only crawl links that are easily accessible. That means ensuring that all links are visible and easy to find. We work to ensure that links are placed in prominent locations on your website and that they’re easy to navigate to.
Use Internal Linking
Internal linking is the practice of linking to other pages within your website. This helps Google’s bots understand the structure of your website and can improve the visibility of those linked pages in search results. We work to identify opportunities for internal linking and ensure that those links are crawlable.
Avoid Unnecessary Linking
While internal linking is important, it’s also important to avoid unnecessary linking. Linking to pages that aren’t relevant to the content on a given page can negatively impact your website’s visibility in search results. We work to ensure that all links are relevant and provide value to the user.
The Bottom Line
Ensuring that your website’s links are easily crawlable and indexed by Google is critical for achieving a strong online presence. At Local Leap Marketing, we take a comprehensive approach to optimizing your website’s links, including identifying broken links, using descriptive anchor text, ensuring links are easily accessible, using internal linking, and avoiding unnecessary linking. By optimizing your website’s links, we can help your website climb higher in the search engine rankings and attract more potential customers.
The Benefits of Optimizing Your Website’s Links
Increased Visibility
By optimizing your website’s links, you’ll increase the visibility of your website in search results. When Google’s bots can easily crawl your website, they’ll be able to index your pages and display them in search results for relevant queries.
Improved User Experience
By ensuring that website links are easily accessible and relevant, you’ll improve the overall user experience of your website. Users will be able to navigate your website more easily and find the information they’re looking for more quickly.
Higher Conversion Rates
When potential customers can easily find the information they’re looking for on your website, they’re more likely to convert into paying customers. By optimizing your website’s links, you’ll improve the chances of conversion.
Better ROI
Investing in SEO services, including optimizing your website’s links, can provide a high return on investment. By increasing your website’s visibility and improving the user experience, you’ll attract more potential customers and increase your revenue.
Partner with Local Leap to Optimize Your Website’s Links
Optimizing your website’s links is an essential part of achieving a strong online presence. At Local Leap Marketing, we take a comprehensive approach to optimizing your website’s links to ensure that your website is easily crawlable and indexed by Google. By improving your website’s visibility, user experience, conversion rates, and ROI, we can help you achieve your business goals and succeed in the competitive world of online marketing. Contact us today to learn more about our SEO services and how we can help you grow your business.