Recent SSL Requirements by Google have affected business websites in monumental ways that you may or may not be aware of at this time. Local Leap Marketing is paving the way for our clients to develop a greater understanding of the security precautions that Google is implementing. For the past several years, Google has been urging businesses to focus on encrypting their website with SSL certificates for increased security. Effective this past July, the implementation of Google SSL requirements is now officially enforced with sites being flagged as “not secure” if they are lacking......
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Social media is quickly becoming the most common way for people to connect for both personal and professional purposes. Since it attracts hundreds of millions of daily unique users, social media is also a great way to market your business. Unfortunately, starting a social media marketing campaign can be complicated. There are several situations in which a social medial marketing consultant could be very beneficial. You Don’t Know Where to Begin If you are new to social media or have never used it for marketing in the past, a consultant could be......
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Most businesses are turning to social media for various reasons, and part of these includes realizing profitability. That is only possible with the right strategies in place. Having a strong following on such platforms as Twitter and Facebook is not a guarantee that each follower will become a sale. The social media platform you use needs to incorporate the following aspects to bring in profits. Value Your social media followers are seeking to establish whether their spending is worthwhile or not before they buy. By, extending value to these clients in the......
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Why does your business have a website? There is a good chance that the prime reason is for increasing sales and growing your business. You are likely spending money on search and social advertising. There is also a good chance you are expending resources to publish content to boost organic traffic. However, how effective has your website been in converting those visitors into prospects, leads, and active customers? If you do not have landing pages and are relying on a “contact us” page for lead capture, you are missing opportunities and losing business.......
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When it comes to keeping pace with changes in SEO, many businesses and entrepreneurs start to feel like they are chasing their own tail. You don’t only have to think about things like keyword density, meta tags, and image ALT text, but also schema markup, localization, reviews, and citations. Moreover, you must worry about if anything you are doing will attract the venom of Google’s algorithm changes. Add to that, you can do everything technically correct, and still not attract visitors to your website. Since the very beginning, Google has worked to provide......
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Your website is your 24/7 public relations expert. It’s also your universal salesperson, your customer service representative, and your business analyst. Because all of these jobs are tied up in your website, that means they can interconnect: a new lead can have their question answered and be directed to a product that solves their software problems, or a frustrated customer can click on a tutorial and then keep reading for more tips on how to integrate your design services. All of this ties into marketing, because online marketing is centered in generating interest......
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For many business owners, you have already mapped out a workable SEO strategy and looked through the process of developing your Google My Business, or GMB, listing. This step is imperative in flourishing within the local business market and can greatly increase your chances in advancing your business throughout the entire Google framework. For example, by verifying your GMB listing, you stand a better chance at being recognized in Local Finder, Google Maps, and Google’s Local 3-Pack. In short, your company’s overall SEO ranking will be affected by claiming this local business......
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Promoting your website in addition to your services will give you the biggest marketing benefit. There are times when you will get extra bang for your marketing dollar when you focus on bringing prospects to your website or landing page as such. There are at least five kinds of search engine marketing (SEM) or, as it’s now widely called, “search marketing.” Search engine optimization (SEO): A widely used inbound marketing strategy for making your website authoritative enough to attract attention and to bring search engine rank higher to attract more prospects. This......
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Instagram is an important social media platform. Having an Instagram page has many benefits. For one, it helps build up your brand and authority. In addition, you can drive traffic by including a link in your bio. Here are some tips for maintaining your Instagram page. Use Hashtags Hashtags are an important way to get exposure and followers. People search for posts that have certain hashtags. Test out different hashtags to see which ones work the best for you. Try using the Explore feature to find out which hashtags are popular. Create a Bio To stand out,......
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One of the best ways to boost your SEO campaign is to start blogging. Blogging has many benefits, especially for search engine optimization. Here are four reasons why blogging is essential for SEO. Fresh Content Google factors fresh content into their ranking algorithm. Sites that post fresh content on a regular basis will see their rankings improving, while sites that neglect their blog usually see a drop in their rankings and traffic. Keep your blog fresh and Google will love you. Keywords The more you blog, the better your chances are of......
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