Recent SSL Requirements by Google have affected business websites in monumental ways that you may or may not be aware of at this time. Local Leap Marketing is paving the way for our clients to develop a greater understanding of the security precautions that Google is implementing. For the past several years, Google has been urging … Read moreAre SSL certificates necessary?
Social media is quickly becoming the most common way for people to connect for both personal and professional purposes. Since it attracts hundreds of millions of daily unique users, social media is also a great way to market your business. Unfortunately, starting a social media marketing campaign can be complicated. There are several situations in … Read moreWhy Hiring a Social Media Marketing Consultant is a Good Idea
Most businesses are turning to social media for various reasons, and part of these includes realizing profitability. That is only possible with the right strategies in place. Having a strong following on such platforms as Twitter and Facebook is not a guarantee that each follower will become a sale. The social media platform you use … Read moreMake Social Media Marketing Profitable
Why does your business have a website? There is a good chance that the prime reason is for increasing sales and growing your business. You are likely spending money on search and social advertising. There is also a good chance you are expending resources to publish content to boost organic traffic. However, how effective has your … Read moreDoes My Website Need to Have Landing Pages?
When it comes to keeping pace with changes in SEO, many businesses and entrepreneurs start to feel like they are chasing their own tail. You don’t only have to think about things like keyword density, meta tags, and image ALT text, but also schema markup, localization, reviews, and citations. Moreover, you must worry about if … Read moreThe Fundamentals of SEO
Your website is your 24/7 public relations expert. It’s also your universal salesperson, your customer service representative, and your business analyst. Because all of these jobs are tied up in your website, that means they can interconnect: a new lead can have their question answered and be directed to a product that solves their software … Read moreWhy Is A Website the Best Marketing Investment?
For many business owners, you have already mapped out a workable SEO strategy and looked through the process of developing your Google My Business, or GMB, listing. This step is imperative in flourishing within the local business market and can greatly increase your chances in advancing your business throughout the entire Google framework. For example, … Read moreAttract New Customers With Google My Business
Promoting your website in addition to your services will give you the biggest marketing benefit. There are times when you will get extra bang for your marketing dollar when you focus on bringing prospects to your website or landing page as such. There are at least five kinds of search engine marketing (SEM) or, as … Read moreForms of Search Engine Marketing
Instagram is an important social media platform. Having an Instagram page has many benefits. For one, it helps build up your brand and authority. In addition, you can drive traffic by including a link in your bio. Here are some tips for maintaining your Instagram page. Use Hashtags Hashtags are an important way to get exposure and followers. People search … Read more5 Important Tips for Instagram Marketing
One of the best ways to boost your SEO campaign is to start blogging. Blogging has many benefits, especially for search engine optimization. Here are four reasons why blogging is essential for SEO. Fresh Content Google factors fresh content into their ranking algorithm. Sites that post fresh content on a regular basis will see their … Read more4 Reasons Blogging Is Essential for SEO