As a society, we’re consuming record levels of information online. Google is our go-to when we have a need, a question, an interest. As small business owners, we need to be able to effectively communicate digitally in order to reach potential customers. Quality content is extremely important for today’s small business owners. But, here’s the … Read more5 Tips for Creating Quality Content on Your Website
Your business should consider the “about us” page as one of the most important pieces of advertising you can create. Customers come here to learn about the people and the company they may choose to deal with now or in the future. Tell your story using the facts that brought you here today. Avoid fluff … Read more8 Questions You Need to Answer for a Great “About Us” Page
You’ve worked hard to get where you are. You’ve got a business you are proud of. You’re out there with an online presence second to none. (If you don’t have that second-to-none presence, let us help you get there.) But, have you forgotten a vital step in your online marketing? Have you claimed your business online by setting … Read moreHow to Create the Perfect Google My Business Listing
Recent SSL Requirements by Google have affected business websites in monumental ways that you may or may not be aware of at this time. Local Leap Marketing is paving the way for our clients to develop a greater understanding of the security precautions that Google is implementing. For the past several years, Google has been urging … Read moreAre SSL certificates necessary?
Social media is quickly becoming the most common way for people to connect for both personal and professional purposes. Since it attracts hundreds of millions of daily unique users, social media is also a great way to market your business. Unfortunately, starting a social media marketing campaign can be complicated. There are several situations in … Read moreWhy Hiring a Social Media Marketing Consultant is a Good Idea
Most businesses are turning to social media for various reasons, and part of these includes realizing profitability. That is only possible with the right strategies in place. Having a strong following on such platforms as Twitter and Facebook is not a guarantee that each follower will become a sale. The social media platform you use … Read moreMake Social Media Marketing Profitable
Why does your business have a website? There is a good chance that the prime reason is for increasing sales and growing your business. You are likely spending money on search and social advertising. There is also a good chance you are expending resources to publish content to boost organic traffic. However, how effective has your … Read moreDoes My Website Need to Have Landing Pages?
When it comes to keeping pace with changes in SEO, many businesses and entrepreneurs start to feel like they are chasing their own tail. You don’t only have to think about things like keyword density, meta tags, and image ALT text, but also schema markup, localization, reviews, and citations. Moreover, you must worry about if … Read moreThe Fundamentals of SEO
Your website is your 24/7 public relations expert. It’s also your universal salesperson, your customer service representative, and your business analyst. Because all of these jobs are tied up in your website, that means they can interconnect: a new lead can have their question answered and be directed to a product that solves their software … Read moreWhy Is A Website the Best Marketing Investment?
For many business owners, you have already mapped out a workable SEO strategy and looked through the process of developing your Google My Business, or GMB, listing. This step is imperative in flourishing within the local business market and can greatly increase your chances in advancing your business throughout the entire Google framework. For example, … Read moreAttract New Customers With Google My Business