Branding is the central personality of your company. It is the face you show to customers and is reflected in your company culture. Most companies have the basics of corporate branding long before they have a defined logo. But the graphic elements are essential to building the recognizable part of your brand. If you want … Read more
Navigating the Negative Review It’s unsettling to receive a negative business review. There it is, in black and white, for all to read. But it isn’t the end of the world. Incorporating some proven concepts, you can effectively diffuse the situation, most often regain the respect of the review author and steer clear of any … Read more
It’s no secret that anything associated with the internet is subject to potentially rapid changes and this holds true for online marketing concepts as well. Still, when it comes to developing a successful marketing strategy, the concepts of relevance, distance, and prominence (otherwise known as RDP) have notably maintained their value. What has changed are … Read more
Just as local word of mouth can make or break a company’s reputation, so can a less than ideal online reputation. Many customers won’t invest their hard-earned dollars in a product or service until they’ve read their related online reviews, even if they are planning to buy in person. With all the plethora of online opportunities … Read more
A wise business owner will take the time to ensure all their tools are operating as they should. A website is one of the most important marketing tools a company can have. Not all websites are backed with a brick and mortar store where you can see the traffic and customer interaction, so performing a … Read more
Trustworthiness is a valuable currency in any industry, but it carries significant weight for technical services. Search Engine Optimization success hinges on successfully navigating complicated and changing search engine algorithms and is heavily influenced by consumer behaviors. Even with standard industry measuring sticks, success isn’t always immediately apparent. So when respected B2B consumer advocate, UpCity, … Read more
If you’ve ever googled your own business and noticed that information about your company such as location, and perhaps even some reviews came up in the search results, you might assume you already have a Google My Business account. However, this may not be the case. What may have come up in the results is … Read more
The cornerstone of your company’s online presence is your website. If your website is out of date, your business can lose out on revenue, sales, and new customers. It’s not enough to launch your website and then ignore it. A website maintenance plan is critical to remain competitive online. Read on to learn more about website … Read more
Local Leap Marketing is Proud to Be a BBB Torch Award Finalist! As business leaders, we’re faced with choices to make on a daily basis. Ethics plays a big part in how we grow our business and what others say about the work we do. The Better Business Bureau has long been known for helping … Read more
If you are like most business owners, you want to get your brand notice utilizing the best practices. Having a up-to-date and user-friendly friendly website is important for your company brand. Believe it or not! Your website design has a huge impact on whether visitors stay on the page or move on. Remember websites are … Read more