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When it comes to keeping pace with changes in SEO, many businesses and entrepreneurs start to feel like they are chasing their own tail. You don’t only have to think about things like keyword density, meta tags, and image ALT text, but also schema markup, localization, reviews, and citations. Moreover, you must worry about if anything you are doing will attract the venom of Google’s algorithm changes. Add to that, you can do everything technically correct, and still not attract visitors to your website. Since the very beginning, Google has worked to provide......

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Your website is your 24/7 public relations expert. It’s also your universal salesperson, your customer service representative, and your business analyst. Because all of these jobs are tied up in your website, that means they can interconnect: a new lead can have their question answered and be directed to a product that solves their software problems, or a frustrated customer can click on a tutorial and then keep reading for more tips on how to integrate your design services. All of this ties into marketing, because online marketing is centered in generating interest......

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For many business owners, you have already mapped out a workable SEO strategy and looked through the process of developing your Google My Business, or GMB, listing. This step is imperative in flourishing within the local business market and can greatly increase your chances in advancing your business throughout the entire Google framework. For example, by verifying your GMB listing, you stand a better chance at being recognized in Local Finder, Google Maps, and Google’s Local 3-Pack. In short, your company’s overall SEO ranking will be affected by claiming this local business......

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Promoting your website in addition to your services will give you the biggest marketing benefit. There are times when you will get extra bang for your marketing dollar when you focus on bringing prospects to your website or landing page as such. There are at least five kinds of search engine marketing (SEM) or, as it’s now widely called, “search marketing.” Search engine optimization (SEO): A widely used inbound marketing strategy for making your website authoritative enough to attract attention and to bring search engine rank higher to attract more prospects. This......

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Instagram is an important social media platform. Having an Instagram page has many benefits. For one, it helps build up your brand and authority. In addition, you can drive traffic by including a link in your bio. Here are some tips for maintaining your Instagram page. Use Hashtags Hashtags are an important way to get exposure and followers. People search for posts that have certain hashtags. Test out different hashtags to see which ones work the best for you. Try using the Explore feature to find out which hashtags are popular. Create a Bio To stand out,......

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One of the best ways to boost your SEO campaign is to start blogging. Blogging has many benefits, especially for search engine optimization. Here are four reasons why blogging is essential for SEO. Fresh Content Google factors fresh content into their ranking algorithm. Sites that post fresh content on a regular basis will see their rankings improving, while sites that neglect their blog usually see a drop in their rankings and traffic. Keep your blog fresh and Google will love you. Keywords The more you blog, the better your chances are of......

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If you own a local business, you need to have a website, and that website needs to be optimized to attract local customers. This is also known as local SEO. Here are four tips for attracting local customers to your website and business. Optimize Your Website Your first step is optimizing your website for local SEO. Include your location in the meta titles, descriptions and tags of your website and its pages. Display your address and name on every page. Make sure Google knows what industry you are in and where you are located. Create......

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Blogging is a great way to attract new visitors. Through inbound marketing, you can reduce your advertising costs and attract quality leads. Here are a few tips for blogging success. Prioritize One of the main differences between successful blogs and unsuccessful blogs is that successful bloggers prioritize their blogs. Many small businesses think that blogging is “a nice thing to do” if they can get around to it. However, if you really want your blog to make an impact, you need to make it a priority. You can’t half-heartedly post a blog......

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You likely found today’s article because you’re blogging for business efforts are falling far short of expectations. It is extremely frustrating when you are working hard to publish unique and valuable content, but it is not translating into more leads or sales. However, the issues are very likely not to the quality of the writing, nor the information you are sharing. In most instances, the problem comes down to the strategy or the lack thereof. Below is a list of the common and simple reasons why many blogs don’t work. Why Your Blogging Isn’t Working......

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“Organic growth” is one of those buzzwords you hear a lot when it comes to blogging. It sounds good, but what does it mean? Well, think of your blog as a garden. Instead of using a bunch of artificial products that have short-term gains, but which could taint the vegetables you’re growing, you roll up your sleeves to do things the old-fashioned way. Water, sunlight, soil, and weeding, doing your best to make sure the vegetables you get are all-natural. That’s essentially what organic growth means when we’re discussing blogging. You aren’t......

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