Why Is A Website the Best Marketing Investment?

Your website is your 24/7 public relations expert. It’s also your universal salesperson, your customer service representative, and your business analyst. Because all of these jobs are tied up in your website, that means they can interconnect: a new lead can have their question answered and be directed to a product that solves their software … Read moreWhy Is A Website the Best Marketing Investment?

Attract New Customers With Google My Business

For many business owners, you have already mapped out a workable SEO strategy and looked through the process of developing your Google My Business, or GMB, listing. This step is imperative in flourishing within the local business market and can greatly increase your chances in advancing your business throughout the entire Google framework. For example, … Read moreAttract New Customers With Google My Business

Forms of Search Engine Marketing

Promoting your website in addition to your services will give you the biggest marketing benefit. There are times when you will get extra bang for your marketing dollar when you focus on bringing prospects to your website or landing page as such. There are at least five kinds of search engine marketing (SEM) or, as … Read moreForms of Search Engine Marketing

5 Important Tips for Instagram Marketing

Instagram is an important social media platform. Having an Instagram page has many benefits. For one, it helps build up your brand and authority. In addition, you can drive traffic by including a link in your bio. Here are some tips for maintaining your Instagram page. Use Hashtags Hashtags are an important way to get exposure and followers. People search … Read more5 Important Tips for Instagram Marketing

4 Reasons Blogging Is Essential for SEO

One of the best ways to boost your SEO campaign is to start blogging. Blogging has many benefits, especially for search engine optimization. Here are four reasons why blogging is essential for SEO. Fresh Content Google factors fresh content into their ranking algorithm. Sites that post fresh content on a regular basis will see their … Read more4 Reasons Blogging Is Essential for SEO

Use Local SEO to Improve Website Traffic and Increase Customers

If you own a local business, you need to have a website, and that website needs to be optimized to attract local customers. This is also known as local SEO. Here are four tips for attracting local customers to your website and business. Optimize Your Website Your first step is optimizing your website for local SEO. Include … Read moreUse Local SEO to Improve Website Traffic and Increase Customers

4 Important Tips for Blogging Success

Blogging is a great way to attract new visitors. Through inbound marketing, you can reduce your advertising costs and attract quality leads. Here are a few tips for blogging success. Prioritize One of the main differences between successful blogs and unsuccessful blogs is that successful bloggers prioritize their blogs. Many small businesses think that blogging … Read more4 Important Tips for Blogging Success

Why Your Business Blog Isn’t Working

You likely found today’s article because you’re blogging for business efforts are falling far short of expectations. It is extremely frustrating when you are working hard to publish unique and valuable content, but it is not translating into more leads or sales. However, the issues are very likely not to the quality of the writing, nor the information … Read moreWhy Your Business Blog Isn’t Working

4 Tips For Organically Growing Your Blog’s Following

“Organic growth” is one of those buzzwords you hear a lot when it comes to blogging. It sounds good, but what does it mean? Well, think of your blog as a garden. Instead of using a bunch of artificial products that have short-term gains, but which could taint the vegetables you’re growing, you roll up … Read more4 Tips For Organically Growing Your Blog’s Following

Top WordPress Caching Solutions to Speed Up Slow Sites

Seven out of 10 websites are too slow, according to Google. They take at least seven seconds to load content above the fold, and that’s three times longer than what’s considered ‘best practice.’ Those delays are costly. An Akamai study found that half of all web users will abandon a site that takes longer than … Read moreTop WordPress Caching Solutions to Speed Up Slow Sites