If you own a local business, you need to have a website, and that website needs to be optimized to attract local customers. This is also known as local SEO. Here are four tips for attracting local customers to your website and business. Optimize Your Website Your first step is optimizing your website for local SEO. Include your location in the meta titles, descriptions and tags of your website and its pages. Display your address and name on every page. Make sure Google knows what industry you are in and where you are located. Create......
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Blogging is a great way to attract new visitors. Through inbound marketing, you can reduce your advertising costs and attract quality leads. Here are a few tips for blogging success. Prioritize One of the main differences between successful blogs and unsuccessful blogs is that successful bloggers prioritize their blogs. Many small businesses think that blogging is “a nice thing to do” if they can get around to it. However, if you really want your blog to make an impact, you need to make it a priority. You can’t half-heartedly post a blog......
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You likely found today’s article because you’re blogging for business efforts are falling far short of expectations. It is extremely frustrating when you are working hard to publish unique and valuable content, but it is not translating into more leads or sales. However, the issues are very likely not to the quality of the writing, nor the information you are sharing. In most instances, the problem comes down to the strategy or the lack thereof. Below is a list of the common and simple reasons why many blogs don’t work. Why Your Blogging Isn’t Working......
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“Organic growth” is one of those buzzwords you hear a lot when it comes to blogging. It sounds good, but what does it mean? Well, think of your blog as a garden. Instead of using a bunch of artificial products that have short-term gains, but which could taint the vegetables you’re growing, you roll up your sleeves to do things the old-fashioned way. Water, sunlight, soil, and weeding, doing your best to make sure the vegetables you get are all-natural. That’s essentially what organic growth means when we’re discussing blogging. You aren’t......
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Seven out of 10 websites are too slow, according to Google. They take at least seven seconds to load content above the fold, and that’s three times longer than what’s considered ‘best practice.’ Those delays are costly. An Akamai study found that half of all web users will abandon a site that takes longer than two seconds to load. If the content on your WordPress website takes a long time to load, you’re potentially losing visitors and missing out on revenue. One of the easiest ways to fix a slow site is......
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Blogging is a great way to attract visitors and turn them into sales. Here are a few tips to help you out with your blogging success. Develop a Blogging Schedule A blog doesn’t look good if it hasn’t been updated for months or if articles are posted on an infrequent basis. Develop a blogging schedule that works for you. It can be once a week or even once or twice a month. To make things easier, you can write and schedule a number of posts in advance. Focus On High-Quality Content Quality......
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Appealing websites give customers confidence and this helps build trust in your company and your brand. Here at Local Leap Marketing, we design websites that are informative and engaging. If your website is easy to navigate, then your visitors can locate the products and services they need quickly. This is important in a market where you have mere seconds to grab someone’s attention. The Importance of Layout and Design We are consumers that value convenience, so it is important that your visitors get results without having to sort through a lot of......
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So you’ve recently started developing content to promote your website. Or maybe you’ve been at it for a while. You write an insightful post within your expertise, post it on your blog and… now what? The easy answer is to share it on social media. And while social media is a powerful resource to increase awareness and engagement, it cannot be your only resource to distribute content. Let’s be clear: Social media is not a content distribution tool. The key to getting your content noticed is a healthy distribution mix. Here are a few content distribution......
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Social media is a critical part of any modern marketing campaign. Businesses that are already involved in social media know that it takes a lot more than a profile and good picture to rope in new followers. You need to create regular, interesting posts that your audience can relate to if you want to succeed. Creating the Perfect Post The “perfect post” is very dependent on your social media marketing goals. If your goal is to send traffic to your website, for example, you won’t be very successful if you never post......
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You invested copious amounts of time and money to ensure your web site was cutting edge. Sadly, this will not matter if your site is hard to find and/or you do not generate traffic. Most people look exclusively at the first page of results when conducting a web search, with a full 1/3 of traffic going to the top-ranked page. Twenty percent of traffic goes to the second-ranked page, and, if your page is not in the top five, there is less than a five percent chance you will receive traffic from the search. All search......
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