If you’re a small business owner, you know that time is precious. There are only so many hours in the day, and you need to spend them wisely. That’s why hiring a marketing agency could be a smart move. A…
A Google business profile has become a must-have for businesses that want to rank higher on search engine pages. According to statistics, 90 percent of people only look at the first-page result. You should always provide potential customers with updated information when…
As a business owner, you likely already know how important it is to have a well-optimized site. After all, SEO can help improve your visibility in search engine results pages (SERPs), which can, in turn, lead to more traffic and…
Right now, in a world where digital presence is more impactful than your physical storefront, many small businesses still do not have a website. Maybe you’ve been thriving on local business for decades. Maybe you’re a startup and haven’t built…
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend…
What if you could give online leads the “grand tour” from the first time they click on your brand? Google’s new 360 virtual tour feature makes it possible to give your clients, leads, and even hiring recruits a tour of…
If you’re a business owner, priming your business for local search engine optimization is a must. The local search results generated by popular platforms, including Google, Yelp, and Bing, are often more relevant to consumers than national or global search results. Adding your business…
If you are serious about your content marketing, you need to think about search engine optimization, otherwise known as SEO. Though you may want to write about whatever you want, the truth is that you need to really think about…
Having a robust online presence is a crucial factor for business owners today. While having a functional and attractive website and marketing on social media draws in more customers, the efforts may not be enough to take your business to…
In today’s digital world, the importance of having a website for your business cannot be overstated. There are many reasons why a well-designed website is imperative: According to research, 70 percent of internet users say they can’t make purchases from a…
Businesses are starting to consider how voice apps might help them express themselves. With speech-to-text technology development and the increasing availability of voice-activated gadgets in our homes and pockets, the time has come to create a voice marketing strategy. We’ve…
Listing your business in a local business directory is a crucial component in the success and growth of your business. Why is this? When you list your business in online directories, you enhance local SEO, build credibility, and strengthen customer…
This Christmas We’re Gifting Potential Local Leap Marketing is committed to small business owners – those living out the American Dream in their own unique way, each and every day. Our passion is seeing small businesses reach their full potential….
Digital marketing has become a vital part of any successful business. When it comes to digital marketing, Facebook is one of the well-known platforms for that. If you have a Facebook page for your business, then you must secure it….
In today’s business world, SEO is a crucial component that contributes to the growth and continuity of your business. You need to boost your ranking on the search engine to stand out from the crowd amidst the competition in your…
Your business domain enables you to conduct business in our modern digital marketplace. The protection of your business domain is as important as the protection of your physical business assets. Domain security not only protects you, it also protects your…
Facebook is a fantastic way to remain connected with friends, share intriguing content, and grow your business. Notwithstanding, it also includes a wealth of user information and thus poses as a major target for hackers. Although Facebook is actively working…
Navigating the Negative Review It’s unsettling to receive a negative business review. There it is, in black and white, for all to read. But it isn’t the end of the world. Incorporating some proven concepts, you can effectively diffuse the…
It’s no secret that anything associated with the internet is subject to potentially rapid changes and this holds true for online marketing concepts as well. Still, when it comes to developing a successful marketing strategy, the concepts of relevance, distance,…
Just as local word of mouth can make or break a company’s reputation, so can a less than ideal online reputation. Many customers won’t invest their hard-earned dollars in a product or service until they’ve read their related online reviews, even…
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