SEO Case Study: Philip’s Fences

Philip’s Fences offers Professional Fence Installation in the Ellis County, TX area. Their primary goal was to increase their customer base. We designed a new, user-friendly site optimized for Google, and rolled out a social media marketing campaign to help build their customer base.

The Challenge

Increase Visibility With SEO to Potential Customers in Waxahachie

Waxahachie, TX is located just beyond the southern suburbs of Dallas and is part of the Dallas–Fort Worth metroplex. While Waxahachie itself is a city of less than 40,000 people, a contractor like Philip’s Fences has the potential to absorb clients from beyond Ellis County. To do so successfully, however, they must stand out in a market flooded with other fencing and home services contractors.

While the owner/operator of Philip’s Fences had more than 20 years of experience in the field, the business itself was relatively new. He approached us wanting to expand his business with new customers. Local Leap Marketing was tasked with establishing the brand online and distinguishing it above similar contractors in search engine rankings to procure more of the lucrative Dallas-Fort Worth market.

SEO Results | By The Numbers



organic growth



revenue increase



in google
top 3

The Solution

Utilize Our Expertise in Web Design, SEO, and Social Media Marketing to Rank Them #1 on Google.

Each customer’s needs are unique. With a wide variety of tools at our disposal, we strategically implemented the services Philip’s Fences needed to establish an online presence, reach more potential customers, and climb search engine rankings. Some of the services provided include:


Professional Web

Our client had no online presence prior to engaging our services. Local Leap Marketing designed a modern, user-friendly site, incorporating SEO and offering potential customers multiple opportunities to contact Philip’s Fences, thereby increasing customer leads.

Local Directory Submission

Customers can’t choose the services they can’t find. Local Leap Marketing established a presence for Philip’s Fences on the appropriate local business directories, getting their name and the correct business info in front of the right audience.

Search Engine Optimization

Local Leap Marketing identified high-volume search terms to target for ranking. We incorporated these terms into content on the client’s website and monitored their effectiveness over time. Philip’s Fences has over 50 key words that now appear in the top 3 on Google.

Social Media

Businesses thrive on relationships. Today that means connecting with clients via social media platforms like Facebook and Twitter. We established a presence for Philip’s Fences and harnessed the power of social media to generate positive reviews for our client which, in turn, drove more business to them.

Simply Perfect

“[SEO] has made me the number one contractor for my specialty. I am using SEO to my advantage.”
Philip Spicer
Owner Philip’s Fencing

Ready To Work With A Company That Produces Results?

Local Leap Marketing is the best company to handle all of your marketing needs. We know precisely what it takes to build an attractive website that is fully optimized and generates leads.

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