When engaging in social media marketing, it is important to remember your goal, which is to attract more customers and grow your business. Here are our top three tips on increasing sales with social media.
Show That You Are Human
Don’t just periodically post robotic-sounding words, without any emotion, some will assume your input is automatized and no one is really there. As a company, you want to show that you understand your customers and their needs. Try to appear as a real, live human, rather than a robot. This helps create a connection with your followers and increases their trust in your brand. Also, make sure to engage with your followers when they comment on your social media posts.
Make Sure to Use Hashtags
When tweeting, use hashtags. Hashtags are generally used to define and categorize a post. Make sure to use hashtags that are popular, so that people searching Twitter for mentions of the hashtag can find you. You can also make up your own hashtags, which also makes you appear more human, which in turn builds trust.
Announce Special Deals on Social Media
Social media is a great way to announce special deals. These deals can be deals you are advertising through other means as well, or they can be deals announced exclusively to your social media audience. Either way, announcing special deals on Facebook, Twitter, Snapchat and your other social media channels will help increase sales.
For more help with social media marketing, feel free to contact us.