Earlier this year, Social Media Examiner posted an article the title of which probably struck casual readers as little more than alarmist hype. Those who took the time to read that piece, “The Death of Google Search Traffic and What It Means for Marketers,” on the other hand likely found more heft than hype in … Read more
Many leading experts in the online marketing community have likely heard the phrase, “Content is king.” While this is true, a second part has come to follow this phrase in later years that is worth your attention because while content is still king, “Distribution is queen and she wears the pants.” It might all sound … Read more
Social media marketing is a great way to get your name out there and connect with people who are already following you. However, it’s not always as easy as people make it out to be. Below are some tips to make the most of your time on social media platforms. Create a Post Schedule There’s … Read more
When engaging in social media marketing, it is important to remember your goal, which is to attract more customers and grow your business. Here are our top three tips on increasing sales with social media. Show That You Are Human Don’t just periodically post robotic-sounding words, without any emotion, some will assume your input is automatized and no one … Read more
Kids use it. Teens use it. Adults use it. And it’s used everywhere from dorm rooms to the grocery store check out. What is it? Social Media. In fact, 74% of on-line adults use social media. Social media marketing has become one of the biggest marketing trends in business today. If you are not using social media … Read more
One of the biggest social networks is Facebook, and Facebook marketing is a crucial aspect of any social media marketing campaign. Here are three tips on how to boost your Facebook marketing campaign. Don’t Turn Your Facebook Page Into an Advertisement Don’t just post about your business. Your Facebook page should be a mix of not only … Read more
It’s estimated that 3 in 4 Americans use one or more social media networks on a regular basis. Social media networks like Facebook and Twitter allow us to communicate more easily with friends and family. However, they can also be used to enhance a business’s search engine optimization (SEO) and increase their website’s search rankings. Learn … Read more
If you want to boost your social media marketing results, it is necessary to constantly monitor your progress and analyze your strategy. Here are some tips that you may not have been implementing. Repost Your Evergreen Content Sure, you know that whenever you add content to your website, you must add that content to your … Read more
At one point or another, every business makes a mistake in the way of marketing. While some mistakes are more drastic than others, it is always best to avoid them as much as possible. If you are looking to improve your social media strategy, taking some time to learn about common mistakes is a great … Read more
Social media is a powerful tool that small business owners can use to promote their brand and attract new customers. According to data from the Pew Research Center, 65% of adults in the United States use social media. As a business owner, you can use this to your advantage by maintaining a strong and active … Read more