Social media is everywhere these days. Businesses can get a lot from social media including new clients, potential sales and exposure. However, it is important to always use social media in the right way. Here are 3 social media marketing mistakes that businesses make and how you can avoid them.
- Posting Too Much: Everyone has that friend that is constantly posting to Facebook or Twitter. This friend can get annoying after a while. It is also similar in the field of businesses. You don’t want to post too much because people will get tired of seeing your business in their News Feed. However, you also don’t want to post too little because then people will forget your business exists.
- Spelling and Grammar Mistakes: You might think that social media is more informal than other forms of writing so it is okay if a spelling error occurs. However, spelling and grammar still count a lot in the digital world as well. A Facebook post is not a formal letter but it is how you are presenting your business online. Any Facebook or Twitter post with errors puts your business in an unprofessional light. People are going to be wary of doing business with someone who does not spell correctly. Always proofread your post.
- Mismatched Tone: With writing, you can convey different tones. Some tones are more professional and serious and other tones are more light-hearted and fun. Whatever tone you choose for your business, make sure you keep that same tone throughout all your different social media accounts. You don’t want your Facebook page to be serious and then your Twitter to be funny. This creates a disjointed picture of who you are as a company and clients won’t know who the real you is. Keep all your social media platforms streamline with one tone to create a cohesive image.
To talk more about social media marketing, contact Local Leap Marketing today.