During the offseason or the slow months, many businesses struggle with what is known as seasonal SEO. It is a hard decision to make. How do you determine to run your SEO throughout the year or just during “holiday” season? You could target keywords that are only relevant for a certain season or, alternatively, a specific ‘real’ season such as the summer? Is it worth it? Here are some things to keep in mind when making your decision.
How Important Are Seasonal Sales For You?
Many businesses see an uptick in sales during specific seasons. However, only some businesses rely on seasonal sales for the majority of their profits. If you are one of those businesses, concentrating on seasonal SEO makes a lot of sense. If you are not one of those businesses, the time spent targeting seasonal keywords may go to waste, considering that they have no relevance for the rest of the year.
How Early Are You Starting?
We all know that it is impossible to get SEO results overnight. It takes time, possibly a few months, before keywords rank well. If you are intent on targeting season-specific keywords, you must start at least a few weeks early.
How Large Is The Competition?
If the competition is relatively small, targeting seasonal keywords may be worth your time, even if your business does not rely on seasonal sales for the majority of your profits. This is because, with such a low competition, you will likely bring in many sales anyway.
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