Branding is the central personality of your company. It is the face you show to customers and is reflected in your company culture. Most companies have the basics of corporate branding long before they have a defined logo. But the graphic elements are essential to building the recognizable part of your brand. If you want … Read more
Search Engine Optimization, commonly referred to as SEO, is a must-have in our modern, digital marketplace. SEO maximizes your website, which is crucial marketing for your business. Your website enables people to find and contact you; it is where you craft your reputation, build your relationships with clients and grow your overall brand. A good … Read more
As a local business, you’re an important asset that keeps your community afloat. Arguably, local businesses are the backbone of society in general. With that being said, it’s important you’re reaching the true potential of your business endeavors. Your local community is a great place to test the waters; although, you may question how you … Read more
Word of mouth endorsement is arguably the oldest, and certainly the most persuasive, form of advertising. Online consumer reviews are a modern version of word-of-mouth endorsement, and they have soared in popularity in recent years. Research shows that more than 50% of people will proactively search for online reviews before making a purchase with a business. … Read more
Part of the desires of every entrepreneur is to grow their customer base because it translates to more traffic to their website. So, after building a great site to showcase what you offer, you need to get the word about your online store out there to generate traffic. Why is increasing traffic to your website a necessity? … Read more
Email Subject: Someone has requested access to your listing on Google My Business Have you recently received an email from the Google My Business (GMB) team alerting you that someone has requested ownership of your GMB listing? Don’t recognize their name? Wondering if you should take any action? The answer is – YES! Your GMB … Read more
In the old days, if you wanted to locate a business, you pulled out the big yellow pages book. Others reading this may be shaking their head to grasp the far-off concept of turning to a big, printed book to find a business. Today, when we’re searching for a service provider or product retailer, we … Read more
Search engine optimization, otherwise known as SEO, is essential if you want your business to be found. By optimizing your website, blog, and social media sites, you are doing everything that you can to ensure that you are attracting the right type of people to your business. Many believe that SEO is quite complicated, though … Read more
What is the Google 3-Pack? The term “Google 3-Pack” is utilized to refer to Google’s method of displaying search results— specifically the top three search results which appear on local search engine results pages (or SERPs). Local SERPs appear when web users perform local-based queries. Examples might include trying to find the nearest cafe or … Read more
If you are a recent startup or even an established business, chances are you’ve heard of SEO (Search Engine Optimization). SEO brings measurable returns and it can truly make or break a business. And yet, many companies are still holding back on SEO and other digital marketing services, like Social Media Marketing, because they don’t … Read more