Search Engine Optimization

Consumer Review Management – Marketing You Can’t Afford to Ignore

Word of mouth endorsement is arguably the oldest, and certainly the most persuasive, form of advertising.  Online consumer reviews are a modern version of word-of-mouth endorsement, and they have soared in popularity in recent years.   Research shows that more than 50% of people will proactively search for online reviews before making a purchase with a business.  … Read more

Writing Content To Improve Local SEO

Search engine optimization, otherwise known as SEO, is essential if you want your business to be found. By optimizing your website, blog, and social media sites, you are doing everything that you can to ensure that you are attracting the right type of people to your business. Many believe that SEO is quite complicated, though … Read more

Optimizing for the Google 3-Pack

What is the Google 3-Pack? The term “Google 3-Pack” is utilized to refer to Google’s method of displaying search results— specifically the top three search results which appear on local search engine results pages (or SERPs). Local SERPs appear when web users perform local-based queries. Examples might include trying to find the nearest cafe or … Read more

Why Should A Business Invest In SEO?

If you are a recent startup or even an established business, chances are you’ve heard of SEO (Search Engine Optimization). SEO brings measurable returns and it can truly make or break a business. And yet, many companies are still holding back on SEO and other digital marketing services, like Social Media Marketing, because they don’t … Read more