Optimizing for the Google 3-Pack

What is the Google 3-Pack? The term “Google 3-Pack” is utilized to refer to Google’s method of displaying search results— specifically the top three search results which appear on local search engine results pages (or SERPs). Local SERPs appear when web users perform local-based queries. Examples might include trying to find the nearest cafe or … Read moreOptimizing for the Google 3-Pack

Why Should A Business Invest In SEO?

If you are a recent startup or even an established business, chances are you’ve heard of SEO (Search Engine Optimization). SEO brings measurable returns and it can truly make or break a business. And yet, many companies are still holding back on SEO and other digital marketing services, like Social Media Marketing, because they don’t … Read moreWhy Should A Business Invest In SEO?

Leap Ahead of Your Competitors Using Local SEO

Local SEO is the practice of building reliability and relevant signals around your specific location. Here are three 3 tips to get ahead of your competitors using local SEO . It’s Not Just Google My Business You probably are aware of the importance of setting up a Google My Business profile. However, it is equally important … Read moreLeap Ahead of Your Competitors Using Local SEO

3 SEO Mistakes To Avoid in 2017

You know that SEO is a crucial part of any successful business. Search engine optimization helps improve your rankings on search engines like Google and Bing. This means more traffic to your website and more potential sales.  But SEO is always changing. Are you keeping up? Avoid these 3 SEO mistakes that could tank your content … Read more3 SEO Mistakes To Avoid in 2017

The Biggest Local SEO Mistakes to Avoid

Virtually every business needs to focus on Local SEO, regardless if you are a location-based business or you are a national brand with multiple locations. While each type of business has their own local search challenges, there are some tactics which could harm all. The reason Local SEO is so important is that almost half … Read moreThe Biggest Local SEO Mistakes to Avoid

Why You Need A Local SEO Consultant

Were you ever approached by someone who claimed to be an SEO expert and who promised to get your website ranked on the first spot of Google within a few days? As a website owner, you’ve probably either been approached by such an individual or seen their advertising.  The truth is that most of these … Read moreWhy You Need A Local SEO Consultant

3 Content Marketing Mistakes That Can Torpedo Your Traffic

Content marketing is all the rage, and it seems like every business is trying to outdo the competition on this front. It’s not just enough to have a blog anymore, now you need to have a YouTube channel, or a Pinterest following, or any of a dozen other avenues potential customers will use to snap … Read more3 Content Marketing Mistakes That Can Torpedo Your Traffic

How Blogging Helps Your SEO Campaign

Businesses are constantly told about the benefits of blogging. Yet, many companies still aren’t writing blogs at the frequency that they should. It’s important to understand how it can really have an impact on your SEO campaign. Fresh Content It’s always a good idea to have fresh content on your website. It is what will … Read moreHow Blogging Helps Your SEO Campaign

Why Search Engine Optimization is Getting More Complex

Years ago, search engine optimization seemed like a pretty easy concept. You used the right keywords and it allowed you to gain the visibility you needed in the search engines. A lot has changed since then. Knowing about the evolution will make it easier for you to get the desired visibility. Google Algorithms One of … Read moreWhy Search Engine Optimization is Getting More Complex