Most business owners know that search engine optimization (or SEO) matters when they sit down to write their blog because it sends traffic to their website and blog. However, they might question how much it really does matter? Should they really focus on writing around keywords and keep repeating those words, just to get Google to notice their business?
The answer is no.
For a truly good blog, it has to be filled with good content which people want to read. If they don’t want to read it, it won’t rank high in the search engines, even if it is filled with keywords and everything else that matters for SEO.
So, when you are focusing on sitting down and writing your blogs, you need to focus on your audience. You need to write good and meaningful blogs that people want to read. You also need to make sure that you write a lot of content. The more often that you publish new content, the higher your ranking will be.
If you only focus on writing for good SEO, you are going to focus on keywords and your words might not make a lot of sense so you will lose your readers. Then, you will lose your credibility which then makes your SEO go down.
So, in order to rank high in the search engines, you really need to focus on writing good content all of the time. You need to give your readers what they want to read. It needs to be easy to read so they keep coming back for more. You can’t focus just on keywords or they will stop reading and your ranking will go down.
Contact us for more help with your blog and search engine optimization.