Writing Your About Us Page “Our business’s About Us page is not ‘about us, it is about what our market wants to know about us, so they want to do business with us.” Ryon Gross Your About Us page is powerful and supportive, because it is where your potential clients go to learn and to confirm. They … Read more
A couple of decades ago it was seen as new and hip for a business to have a website of its own. Little more than a marketing gimmick at the time, no one was entirely sure if the Internet was going to be the next big thing, or if it was just a passing fad. … Read more
Your website needs to be attractive, enticing and available 24/7. In today’s digital world, over 85% of consumers use the internet to find a local business. In fact, the first exposure to your business is likely to be your Google My Business, or GMB, page, which you cannot ignore (read more on that here). What … Read more
SEO, or search engine optimization, is a method used to improve your company’s website ranking when a prospective customer or client uses a search engine to find services that you offer. Studies have shown that the first three listings get the most traffic. If someone looks past those results, they often do not click beyond … Read more
As a blogger, your greatest nightmare is waking up to the fact that your website has been hacked. Whether it will be replaced by characters of a foreign language, adult or illegal content, or anything else, it makes no difference — it will ruin your reputation. Even worse is if your website will be hacked … Read more
Responsive web design is only growing in popularity and it will stay that way until it becomes standard practice for every website that goes live on the web. With more users than ever viewing websites across a variety of devices, it is imperative that your business is aware of the advantages of responsive design. So, what does … Read more
Cybercriminals frequently target business websites. They try to steal sensitive data, launch malicious code, or bring down the site so that no one can access it. Small-to-mid-sized businesses sometimes assume that they’ll fly under the radar and won’t attract attention from hackers. But cyber criminals go after businesses of all sizes, across all industries. Performing … Read more
Search engine marketing, such as search engine optimization and paid search engine advertising, is a wonderful way to promote your business online. However, there are right and wrong ways to do it. Check out these three examples of how NOT to use search engine marketing so that you can ensure that you’re on the right track. 1. … Read more
As a small business owner, you should have a website and a blog. You may or may not really know much about search engine optimization (which is commonly called SEO). However, you really need to understand a little bit about it. It basically helps your website and blog comes up higher in search engines. This … Read more
Most business owners know that search engine optimization (or SEO) matters when they sit down to write their blog because it sends traffic to their website and blog. However, they might question how much it really does matter? Should they really focus on writing around keywords and keep repeating those words, just to get Google … Read more