SEO, or search engine optimization, are the methods used to improve your company’s website ranking when a prospective customer or client uses a search engine to find services that you offer. Studies have shown that the first three listings get the most traffic. If someone looks past those results, they often do not click beyond the first page returned. When it comes to SEO, there are a number of ways that you can optimize your web page in order to improve your ranking. Ensure that your company name and contact information is......
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As a blogger, your greatest nightmare is waking up to the fact that your website has been hacked. Whether it will be replaced by characters of a foreign language, adult or illegal content, or anything else, it makes no difference — it will ruin your reputation. Even worse is if your website will be hacked to download malware to visitors’ computers without you ever finding out. Here are some tips to protect your blog from malware and viruses if you are using WordPress. WordPress & Plugins One of the easiest ways to......
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Responsive web design is only growing in popularity and it will stay that way until it becomes standard practice for every website that goes live on the web. With more users than ever viewing websites across a variety of devices, it is imperative that your business is aware of the advantages of responsive design. So, what does it mean to be “responsive”? A responsive website will retain its core functionality and look across a variety of screen resolutions. That means that if a visitor views your site on a desktop computer, laptop, tablet, or......
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Cybercriminals frequently target business websites. They try to steal sensitive data, launch malicious code, or bring down the site so that no one can access it. Small-to-mid-sized businesses sometimes assume that they’ll fly under the radar and won’t attract attention from hackers. But cyber criminals go after businesses of all sizes, across all industries. Performing a WordPress security audit In a recent article emphasizing website security for small businesses, Tech.Co discusses how WordPress.org is usually the platform of choice for building business websites. But even as businesses enjoy the benefits of WordPress,......
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Search engine marketing, such as search engine optimization and paid search engine advertising, is a wonderful way to promote your business online. However, there are right and wrong ways to do it. Check out these three examples of how NOT to use search engine marketing so that you can ensure that you’re on the right track. 1. Trying to Appeal to a Too-Large Audience You might want to advertise your website to the world, but doing so can be exhausting and expensive, and you will probably never be truly successful at it anyway. It’s......
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As a small business owner, you should have a website and a blog. You may or may not really know much about search engine optimization (which is commonly called SEO). However, you really need to understand a little bit about it. It basically helps your website and blog comes up higher in search engines. This in turn, helps to get your business noticed. So, what can you do about it? Here are some tips to increase your search engine optimization. Publish good content. Good content is what brings people to your website......
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Most business owners know that search engine optimization (or SEO) matters when they sit down to write their blog because it sends traffic to their website and blog. However, they might question how much it really does matter? Should they really focus on writing around keywords and keep repeating those words, just to get Google to notice their business? The answer is no. For a truly good blog, it has to be filled with good content which people want to read. If they don’t want to read it, it won’t rank high......
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