Search engine marketing, such as search engine optimization and paid search engine advertising, is a wonderful way to promote your business online. However, there are right and wrong ways to do it. Check out these three examples of how NOT to use search engine marketing so that you can ensure that you’re on the right track.
1. Trying to Appeal to a Too-Large Audience
You might want to advertise your website to the world, but doing so can be exhausting and expensive, and you will probably never be truly successful at it anyway. It’s better to appeal to a smaller, more targeted audience. For example, you might want to target people in your city or state rather than competing with similar businesses from all over the country or world.
2. Spending Your Whole Budget at Once
Search engine marketing should be a long-term strategy, not a short-term one. Don’t spend your whole advertising budget on paid search engine ads at once, or you’ll experience a huge spike in traffic and then a huge fall-off. Instead, spread out your budget to keep your advertising campaign going for as long as possible.
3. Using Old Tactics
Ditch anything that you might have learned about search engine marketing from before this year. This outdated information can get you in trouble and can actually cause your search engine rankings to fall. For example, in the past, many people posted spam comments on blogs and articles all over the Internet with links to their websites. Many others used “keyword stuffing” and posted not-so-good content that was stuffed with keywords to dominate the search engine rankings. These tactics worked in the past, but they can actually harm your site now. Keep it modern to keep up with the newest search engine algorithms.
Search engine marketing can be a powerful thing, but you have to do it the right way. Avoid these three common search engine marketing mistakes, and contact us if you need help promoting your website on the major search engines and elsewhere on the World Wide Web.