SEO services help your site rank better in the search engines organically. Better rankings in relevant terms will drive more traffic to your site, creating the ability for better exposure and revenue streams.
SEO stands for search engine optimization. It refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo.
A meta description is the text that appears below your page in a search engine result that explains what the page is all about.
This file is an index of all the pages on your site. It’s a quick reference for search engines of content that you want indexed.
Organic results are the results that appear in search engines, for free, based on an algorithm. Paid — or inorganic — search results appear at the top or side of a page. These are the links that advertisers pay to appear on different search engines.
Your primary domain should not include a keyword just for the sake of keyword optimization — that can actually hurt your SEO. If your company name happens to have a keyword, that’s fine.
Search engines cannot read images, but they can read text. The alt text helps them figure out what the images are all about. Plus, if a page doesn’t load for some reason, people can still find out what the image is by reading the alt text.
Backlinks help improve your rankings. Search engines see backlinks as positive ‘votes’ for your site. Search engines highly associate your site’s backlinks with your site’s ability to satiate a browser’s search wishes..
Search engine optimization involves a high number of tactics, which all help to optimize your site. A combination of online marketing and search engine optimization is a good way to achieve great optimization. Unlike short-term advertising, search engine optimization presents tenacious results.
Page Titles & Meta Description tags of a URL are the on page elements that appear in search results for that URL:
Page Titles are one of the best ways to define what a particular URL contains for the search engines and needs to be optimized properly for a URL to rank for a specific term.
The Meta Description also helps browsers understand what your site’s pages are about. This is also an opportunity to put some text in front of the potential visitor on the SERP to entice them to click. While optimization is important here, useful information and calls to action also need to be considered depending on the URL.
Google Search Console is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize their websites. It has tools that let the webmasters submit and check sitemaps, generate and check robots.txt files, list internal and external pages linking to the site, view statistics related to how Google crawls the site, disavow links, and more. GSC is a must-have for any site looking to optimize.
Google Search Console (GSC) is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. It also lets webmasters monitor and manage their websites through an official portal, which is full of useful statistics. It lets you do things like submit and monitor your XML sitemaps, ask Google to evaluate your errors, or see how pages are being indexed.
Google’s Search Console offers tools and reports for the following actions:
- Confirm that Google can find and crawl your site.
- Fix indexing problems and request re-indexing of new or updated content.
- View Google Search traffic data for your site: how often your site appears in Google Search, which search queries show your site, how often searchers click through for those queries, and more.
- Receive alerts when Google encounters indexing, spam, or other issues on your site.
- Show you which sites link to your website.
- Troubleshoot issues for AMP, mobile usability, and other Search features.
No one is completely certain as to the ‘exact’ science of how page rank is formulated, but it is understood that a number of elements such as age, number of backlinks, and amount of content are used to formulate it.
Years ago, Page Rank was a way for Google to determine a web pages search rankings but now it is just one of 200 ranking factors Google uses to determine a page’s popularity. While still relevant, it is no longer the driving force for determining rank.
Google Analytics help you analyze visitor behavior in regards to your site. Analytics tools can tell you how many visitors you had each day, what pages they crawled, how long they were on each page, etc. Google Analytics is an invaluable tool in helping to augment your site’s ability to attract browsers.
Social media presents opportunities to acquire backlinks and social mentions to your site’s pages, articles, press releases, etc. Social media campaigns are a popular and ever-growing aspect of the Web and are a great compliment to an SEO or SEM campaign. Engaging in social media presents a unique opportunity to build up a community around your particular product or services allowing you to stay connected and provide messaging to your most loyal purchasers.
A landing page puts your customers close to the final sale. A good landing page offers intriguing copy an opportunity for your visitors to make a purchase or desired conversion depending on the desired end result. Landing pages are typically associated with Paid Campaigns like Google Adwords, because they can be customized to fit with the ad copy to improve quality score.
When SEO is viewed as a medium to long term investment, it can be the single best use of a company’s marketing budget. Like any investment, if you go about doing SEO in an intelligent way, it is likely to serve you well. On the other hand, if you don’t pay much attention to it, asking an intern to handle it in their spare time or hiring the cheapest SEO company you can find, it can easily fail. Finding and SEO consultant to produce top-quality content consistently and share it regularly, you have the formula for an investment that will blow away other forms of marketing.
There are three main ways to figure out the best SEO keywords for your website: (1) Keyword research through Google or other online tools (2) asking potential customers what they searched for to find your company; (3) researching competitors websites. You can also use our online website audit tool to see how your website matches up against competitors and ranks for a specific keyword.
A “landing page” is a specific page created to be the first page that a new visitor of your website arrives on (either from the organic search results or some form of advertising).
If you need the ability to make changes on your website, we can make it happen. Once we’ve got you set up with a login, we’ll hand over the reins to you or someone you designate. We’re also available for technical updates if you need help with anything beyond minor content changes.
Most of our customers like to hang around so it’s rare when we don’t meet a customer’s expectations. But, we understand that things come up. If you need to transition your website for any reason, know that your website design is portable. We’ll be able to package up what you need to move your site to a new platform. You will always own the content we create.