Here are some frequently asked questions about digital marketing and web design. Have a question that we didn’t cover? Reach out and we’ll do our best to get you the answers you need.

Local Leap’s core mission is to improve every day, provide value, be efficient, and always do more than we’re asked. If it’s a win for you, it’s a win for us.  

  • We are A+ rated by the BBB.
  • We’ve been in business for over 20 years.
  • Ranked in the top 2% of marketing agencies nationwide.
  • Our team is local and we don’t outsource our website projects.
  • Our customers own their website and the content we create.
  • Dedicated customer support team for website maintenance.

Our web design process typically involves the following steps:

  1. Define the project scope: This includes identifying the goals and objectives of the website, the target audience, and the features and functionality that will be included.
  2. Conduct research: This includes researching the target audience, competitors, and industry trends to inform the design direction and strategy.
  3. Create a wireframe: This is a low-fidelity visual representation of the website layout and structure, which helps to plan the content and functionality of each page.
  4. Design the website: This involves creating the visual design, including the color scheme, typography, and overall aesthetic of the website.
  5. Develop the website: This involves building the website using HTML, CSS, and JavaScript, and integrating any necessary third-party tools or services.
  6. Test and launch the website: This includes testing the website for functionality, usability, and accessibility, and making any necessary fixes before launching it live.
  7. Provide ongoing support and maintenance: This includes providing support for any issues that arise and regularly updating the website with new content and features to keep it fresh and engaging for users.

It’s important to note that this is just a general outline and the web design process can vary depending on the specific needs and requirements of the project.

  • Our website framework can accommodate unlimited design options and is built to improve overall download speed.
  • We offer dedicated customer support. 99% of our help desk tickets are solved within a few hours.
  • Our SEO results have been validated by hundreds of businesses. Our customers continually see solid growth year over year.

It typically takes about 1-2 weeks to complete a website. This timeline can vary based on the complexity of the project, the availability of resources, and the number of revisions requested. During the initial consultation, we will discuss the scope of the project in detail and provide a timeline for completion. We will also set milestones and deadlines to ensure that the project stays on track.

If you need the ability to make changes on your website, we can make it happen. Once we’ve got you set up with a login, we’ll hand over the reins to you or someone you designate. Our website maintenance team is available for technical updates if you need help with anything beyond minor content changes.

A professional website creates credibility and connection with the customer. Our website framework is built on WordPress which is the industry standard. It can accommodate unlimited design options and it’s built to improve overall website speed. Many of your customers will probably view your site on a mobile device, so your design has to look good on everything from a desktop computer to a phone. We also identify the user intent and strategically place calls to action throughout the site, driving more business to you.

Most of our customers like to hang around so it’s rare when we don’t meet a customer’s expectations. But, we understand that things come up. If you need to transition your website for any reason, know that your website design is portable. We’ll be able to package up what you need to move your site to a new platform. You will always own the content we create.

SEO (Search Engine Optimization) is the process of improving the visibility of a website or a web page in search engines like Google and Bing. It’s about making sure that your website shows up when people do searches on those search engines. The goal of SEO is to get more visitors to your website by increasing organic traffic.

SEO services help your site rank better in the search engines organically. Better rankings in relevant terms will drive more traffic to your site, creating the ability for better exposure and revenue streams.

  • A professional website creates credibility and connection with the customer.
  • We identify the user intent and strategically place calls to action throughout your site. 
  • Search engine optimization helps your customers find you so you can grow your business.

Optimizing a website should always start with a thorough SEO audit. This allows you to see which structural changes need immediate attention and it helps create a to-do list for content adjustments.

Google Search Console is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize their websites. It has tools that let the webmasters submit and check sitemaps, generate and check robots.txt files, list internal and external pages linking to the site, view statistics related to how Google crawls the site, disavow links, and more. GSC is a must-have for any site looking to optimize.

Google Search Console (GSC) is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. It also lets webmasters monitor and manage their websites through an official portal, which is full of useful statistics. It lets you do things like submit and monitor your XML sitemaps, ask Google to evaluate your errors, or see how pages are being indexed.

Google’s Search Console offers tools and reports for the following actions:

Confirm that Google can find and crawl your site.
Fix indexing problems and request re-indexing of new or updated content.
View Google Search traffic data for your site: how often your site appears in Google Search, which search queries show your site, how often searchers click through for those queries, and more.
Receive alerts when Google encounters indexing, spam, or other issues on your site.
Show you which sites link to your website.
Troubleshoot issues for AMP, mobile usability, and other Search features.

Google Analytics help you analyze visitor behavior in regards to your site. Analytics tools can tell you how many visitors you had each day, what pages they crawled, how long they were on each page, etc. Google Analytics is an invaluable tool in helping to augment your site’s ability to attract browsers.

Social media presents opportunities to acquire backlinks and social mentions to your site’s pages, articles, press releases, etc. Social media campaigns are a popular and ever-growing aspect of the Web and are a great compliment to an SEO or SEM campaign. Engaging in social media presents a unique opportunity to build up a community around your particular product or services allowing you to stay connected and provide messaging to your most loyal purchasers.

When SEO is viewed as a medium to long term investment, it can be the single best use of a company’s marketing budget. Like any investment, if you go about doing SEO in an intelligent way, it is likely to serve you well. On the other hand, if you don’t pay much attention to it, asking an intern to handle it in their spare time or hiring the cheapest SEO company you can find, it can easily fail. Finding an SEO consultant to produce top-quality content consistently and share it regularly, you have the formula for an investment that will blow away other forms of marketing.

While some of our clients see results more quickly, SEO typically takes 3-6 months to begin seeing a return on your investment. In the same way that you can’t start a diet today and have instantaneous results, the benefits of SEO build over time. While Pay Per Click advertising may give you immediate results, it’s a short-term solution, and your advertising budget must start over every month. When you stop paying for ads, the revenue dries up. SEO builds momentum, so every dollar you invest goes back into your business and continues to generate long-term results. It’s the difference between renting a house and buying one; the benefits of SEO are yours to keep.

Our SEO process is unique and each step contributes to the end result. We will do everything we can to meet your budget, but we do not offer a la carte SEO solutions. Local Leap has a team of SEO experts and copywriters that contribute to each step in the process. We include custom analytics reporting, social media management, and a unique website framework that makes your business stand out. And remember that, unlike paid advertising, every dollar you invest in SEO goes back into your business and the results are yours to keep.

  • Our website framework can accommodate unlimited design options and is built to improve overall download speed.
  • We offer dedicated customer support. 99% of our help desk tickets are solved within a few hours.
  • Our SEO results have been validated by hundreds of businesses. Every customer continually sees solid growth year over year.

SEO stands for search engine optimization. It refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo.

Organic results are the results that appear in search engines, for free, based on an algorithm. Paid — or inorganic — search results appear at the top or side of a page. These are the links that advertisers pay to appear on different search engines. A good SEO strategy aims to increase your organic search result ranking rather than relying on long-term paid search results.

A meta description is the text that appears below your page in a search engine result that explains what the page is all about.

This file is an index of all the pages on your site. It’s a quick reference for search engines of content that you want indexed.

URL stands for Uniform Resource Locator. It’s your web site’s address on the internet.

Page Titles & Meta Description tags of a URL are the on page elements that appear in search results for that URL. Page Titles are one of the best ways to define what a particular URL contains for the search engines and needs to be optimized properly for a URL to rank for a specific term.

The Meta Description also helps browsers understand what your site’s pages are about. This is also an opportunity to put some text in front of the potential visitor on the SERP to entice them to click. While optimization is important here, useful information and calls to action also need to be considered depending on the URL.

Backlinks are literally links back to your site from other, trusted sites. Backlinks help improve your rankings. Search engines see backlinks as positive ‘votes’ for your site. Search engines highly associate your site’s backlinks with your site’s ability to satiate a browser’s search wishes.

A landing page puts your customers close to the final sale. A good landing page offers intriguing copy and opportunity for your visitors to make a purchase or desired conversion depending on the desired end result. Landing pages are typically associated with Paid Campaigns like Google Adwords, because they can be customized to fit with the ad copy to improve quality score.

Keywords are the terms that people use when searching for a business or service on a search engine like Google. There are three main ways to figure out the best SEO keywords for your website: (1) Keyword research through Google or other online tools (2) asking potential customers what they searched for to find your company; (3) researching competitors’ websites. You can also use our online website audit tool to see how your website matches up against competitors and ranks for a specific keyword.

Search engines cannot read images, but they can read text. The alt text helps them figure out what the images are all about. Plus, if a page doesn’t load for some reason, people can still find out what the image is by reading the alt text.