Blogging is a great way to attract new visitors. Through inbound marketing, you can reduce your advertising costs and attract quality leads. Here are a few tips for blogging success.
One of the main differences between successful blogs and unsuccessful blogs is that successful bloggers prioritize their blogs. Many small businesses think that blogging is “a nice thing to do” if they can get around to it. However, if you really want your blog to make an impact, you need to make it a priority. You can’t half-heartedly post a blog once every few months and expect success. Find time. Set aside a budget. Do it.
You can’t enter the blogosphere without a strategy. How often will you post? What kinds of topics will you cover? What will the tone of your blog be? How will you monetize your blog?
One of the fine points about blogging is that you need to make it targeted. You want to convert your visitors into leads and eventually customers. You need to take this into account when crafting your blog posts. You might find a topic very interesting, or you might find a keyword that gets lots of searches and has a low competition. But which target audience is interested in that topic or keyword? Make sure it’s an audience that is likely to turn into a customer.
You need to do keyword research. Without it, your blogging campaign will be like driving a car without any planned destination. You have to target keywords that actually get traffic. In addition, the keywords need to have a low competition so that you have a good chance of ranking.
For help with content marketing strategy, with your blog or both, contact us today!