Blogging is a great way to attract visitors and turn them into sales. Here are a few tips to help you out with your blogging success.
Develop a Blogging Schedule
A blog doesn’t look good if it hasn’t been updated for months or if articles are posted on an infrequent basis. Develop a blogging schedule that works for you. It can be once a week or even once or twice a month. To make things easier, you can write and schedule a number of posts in advance.
Focus On High-Quality Content
Quality always trumps quantity in the blogosphere. It will lead to higher rankings and more engagement. Instead of feeling a need to post mediocre content every day or two, post longer-form content on a less frequent (but constant) basis.
Promote Your Content
In order to get high rankings, you need to generate high-quality backlinks to your site. Do guest postings and guest infographics to get backlinks from blogs with a high authority. Build up your social media channels; they will be a valuable source of non-SEO traffic.
Optimize for SEO
To optimize for SEO, use your keyword in your title, meta title, meta description, in your opening paragraph and in the alt tags of your images. Include plenty of white space and add images or even a video. Target long-tail keywords that have less competition.
Optimize For Conversions
Optimize every blog post for a conversion. Gradually use your blog post to build up to your call-to-action. Subtly explain a problem, introduce a solution, and culminate with a great call-to-action.
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