Does My Website Need to Have Landing Pages?

Why does your business have a website? There is a good chance that the prime reason is for increasing sales and growing your business. You are likely spending money on search and social advertising. There is also a good chance you are expending resources to publish content to boost organic traffic. However, how effective has your … Read moreDoes My Website Need to Have Landing Pages?

4 Important Tips for Blogging Success

Blogging is a great way to attract new visitors. Through inbound marketing, you can reduce your advertising costs and attract quality leads. Here are a few tips for blogging success. Prioritize One of the main differences between successful blogs and unsuccessful blogs is that successful bloggers prioritize their blogs. Many small businesses think that blogging … Read more4 Important Tips for Blogging Success

3 Content Marketing Mistakes That Can Torpedo Your Traffic

Content marketing is all the rage, and it seems like every business is trying to outdo the competition on this front. It’s not just enough to have a blog anymore, now you need to have a YouTube channel, or a Pinterest following, or any of a dozen other avenues potential customers will use to snap … Read more3 Content Marketing Mistakes That Can Torpedo Your Traffic

Overwhelmed by Content Marketing? We Can Help!

As you might already know, content marketing is extremely important. Creating blog posts and other content for your website is necessary for a few reasons. Primarily, it can help you boost your search engine ranking in a natural and ethical way. Additionally, it can provide helpful and informative content for your readers to enjoy when they … Read moreOverwhelmed by Content Marketing? We Can Help!

Content Marketing and SEO

When many people think of SEO, they don’t think of content marketing, and they should. Believe it or not, there is a strong connection between content marketing and SEO. But what exactly is content marketing and why does it go hand in hand with SEO? The Content Marketing Institute defines content marketing as “A strategic marketing approach … Read moreContent Marketing and SEO

Content Marketing Strategy: Going Beyond Social Media

So you’ve recently started developing content to promote your website. Or maybe you’ve been at it for a while. You write an insightful post within your expertise, post it on your blog and… now what? The easy answer is to share it on social media. And while social media is a powerful resource to increase awareness and … Read moreContent Marketing Strategy: Going Beyond Social Media