There are some things that we just want to get a taste of first hand. Rather than hiring out a particular service to a qualified SEO professional, we want to take a stab at it ourselves, save a little money and learn a new craft. Maybe you, as a business owner, want to learn the ropes of all things SEO and determine whether or not this is an area in which you can improve on your own. If you are ready to take on this challenge of discovering how SEO works within......
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Why does your business have a website? There is a good chance that the prime reason is for increasing sales and growing your business. You are likely spending money on search and social advertising. There is also a good chance you are expending resources to publish content to boost organic traffic. However, how effective has your website been in converting those visitors into prospects, leads, and active customers? If you do not have landing pages and are relying on a “contact us” page for lead capture, you are missing opportunities and losing business.......
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You likely found today’s article because you’re blogging for business efforts are falling far short of expectations. It is extremely frustrating when you are working hard to publish unique and valuable content, but it is not translating into more leads or sales. However, the issues are very likely not to the quality of the writing, nor the information you are sharing. In most instances, the problem comes down to the strategy or the lack thereof. Below is a list of the common and simple reasons why many blogs don’t work. Why Your Blogging Isn’t Working......
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Appealing websites give customers confidence and this helps build trust in your company and your brand. Here at Local Leap Marketing, we design websites that are informative and engaging. If your website is easy to navigate, then your visitors can locate the products and services they need quickly. This is important in a market where you have mere seconds to grab someone’s attention. The Importance of Layout and Design We are consumers that value convenience, so it is important that your visitors get results without having to sort through a lot of......
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In today’s world, people know that there is competition. They know that they can go online and find a company to buy a product or obtain a service. They also know that if they don’t like what they see, there will be another company that they can go to. This is one of the top reasons to focus on responsive web design. What is Responsive Web Design? In short, responsive web design is what allows your website to be viewed on various devices. It may look very different on a desktop computer......
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If you don’t have much experience with building a website, search engine optimization, or managing social media, you may feel stressed about this part of your business. SEO has a huge influence on your online success and can’t be overlooked by focusing on other short-term marketing solutions. Investing in an SEO Consultant is the easiest way to take your mind off of online marketing. Manage All Online Aspects When you receive an estimate from an SEO Consultant, you want to make sure that everything is covered. For instance, having a fully fledged website with routine updates is great,......
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Big Will Ferrell and John C. Reilly fans will instantly recognize the saying “If you’re not first, you’re last” — a silly quote from the racing movie Talladega Nights. But as it turns out, this seemingly nonsensical phrase may perfectly sum up search engine optimization (SEO). There are two types of links that show up on Google: paid aids and organic search results. The latter are typically considered to be more important since most users will head straight for the organic links. What people don’t do, however, is click to the next page......
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Search engine marketing, such as search engine optimization and paid search engine advertising, is a wonderful way to promote your business online. However, there are right and wrong ways to do it. Check out these three examples of how NOT to use search engine marketing so that you can ensure that you’re on the right track. 1. Trying to Appeal to a Too-Large Audience You might want to advertise your website to the world, but doing so can be exhausting and expensive, and you will probably never be truly successful at it anyway. It’s......
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