Maintaining a website can be a daunting task. There are always new updates and changes to make, and it can be difficult to keep up with the latest trends and technologies. That’s why many businesses choose to outsource their website…
Non-profit organizations rely on their websites to attract donors and volunteers, and to raise awareness about their cause. However, not all nonprofit websites are created equal. Here are nine things that every non-profit website should have in order to be…
A picture is worth a thousand words. People shop with their eyes, They prefer content that comes with graphs and examples. A vivid photograph can win more clicks and fascinate more readers than the catchiest introduction paragraph. Product images can…
Every year, UpCity’s Best of Awards honors B2B service providers’ tremendous work within each state. Winners are selected using a variety of online credibility ranking factors which remain consistent regardless of the year’s focus area. In 2022, Local Leap Marketing…
There are four fundamental parts to every successful website – the header, the footer, the sidebar, and the main content area. Each of these sections serves a specific purpose, and if you want your website to be successful, you need…
Celebrating 20 Years of Helping Companies Grow Their Business In 2002, Local Leap Marketing began life as a web design firm with one employee. Today, Local Leap has nine employees and offers a wide array of marketing services from SEO…
SEO or Search Engine Optimization is the art of making your website and other content appear on search engine results. This began with editing text content for Google, but today, SEO has gone far beyond that. One thing that savvy…
A company website is built with several different layers of production and providers. You may contract a developer, hire a content agency, and host the website with a cloud server provider. So who, exactly, owns your website? This is an…
If you’re a small business owner, you know that time is precious. There are only so many hours in the day, and you need to spend them wisely. That’s why hiring a marketing agency could be a smart move. A…
A Google business profile has become a must-have for businesses that want to rank higher on search engine pages. According to statistics, 90 percent of people only look at the first-page result. You should always provide potential customers with updated information when…
As a business owner, you likely already know how important it is to have a well-optimized site. After all, SEO can help improve your visibility in search engine results pages (SERPs), which can, in turn, lead to more traffic and…
Right now, in a world where digital presence is more impactful than your physical storefront, many small businesses still do not have a website. Maybe you’ve been thriving on local business for decades. Maybe you’re a startup and haven’t built…
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend…
What if you could give online leads the “grand tour” from the first time they click on your brand? Google’s new 360 virtual tour feature makes it possible to give your clients, leads, and even hiring recruits a tour of…
If you’re a business owner, priming your business for local search engine optimization is a must. The local search results generated by popular platforms, including Google, Yelp, and Bing, are often more relevant to consumers than national or global search results. Adding your business…
If you are serious about your content marketing, you need to think about search engine optimization, otherwise known as SEO. Though you may want to write about whatever you want, the truth is that you need to really think about…
Having a robust online presence is a crucial factor for business owners today. While having a functional and attractive website and marketing on social media draws in more customers, the efforts may not be enough to take your business to…
In today’s digital world, the importance of having a website for your business cannot be overstated. There are many reasons why a well-designed website is imperative: According to research, 70 percent of internet users say they can’t make purchases from a…
Businesses are starting to consider how voice apps might help them express themselves. With speech-to-text technology development and the increasing availability of voice-activated gadgets in our homes and pockets, the time has come to create a voice marketing strategy. We’ve…
Listing your business in a local business directory is a crucial component in the success and growth of your business. Why is this? When you list your business in online directories, you enhance local SEO, build credibility, and strengthen customer…
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