Word of mouth endorsement is arguably the oldest, and certainly the most persuasive, form of advertising. Online consumer reviews are a modern version of word-of-mouth endorsement, and they have soared in popularity in recent years. Research shows that more than 50% of people will proactively search for online reviews before making a purchase with a business. … Read more
What is the Google 3-Pack? The term “Google 3-Pack” is utilized to refer to Google’s method of displaying search results— specifically the top three search results which appear on local search engine results pages (or SERPs). Local SERPs appear when web users perform local-based queries. Examples might include trying to find the nearest cafe or … Read more
If you are a recent startup or even an established business, chances are you’ve heard of SEO (Search Engine Optimization). SEO brings measurable returns and it can truly make or break a business. And yet, many companies are still holding back on SEO and other digital marketing services, like Social Media Marketing, because they don’t … Read more
Why does your business have a website? There is a good chance that the prime reason is for increasing sales and growing your business. You are likely spending money on search and social advertising. There is also a good chance you are expending resources to publish content to boost organic traffic. However, how effective has your … Read more
When it comes to keeping pace with changes in SEO, many businesses and entrepreneurs start to feel like they are chasing their own tail. You don’t only have to think about things like keyword density, meta tags, and image ALT text, but also schema markup, localization, reviews, and citations. Moreover, you must worry about if … Read more
One of the best ways to boost your SEO campaign is to start blogging. Blogging has many benefits, especially for search engine optimization. Here are four reasons why blogging is essential for SEO. Fresh Content Google factors fresh content into their ranking algorithm. Sites that post fresh content on a regular basis will see their … Read more
You know that SEO is a crucial part of any successful business. Search engine optimization helps improve your rankings on search engines like Google and Bing. This means more traffic to your website and more potential sales. But SEO is always changing. Are you keeping up? Avoid these 3 SEO mistakes that could tank your content … Read more
Blogging is a great way to attract visitors and turn them into sales. Here are a few tips to help you out with your blogging success. Develop a Blogging Schedule A blog doesn’t look good if it hasn’t been updated for months or if articles are posted on an infrequent basis. Develop a blogging schedule … Read more
Were you ever approached by someone who claimed to be an SEO expert and who promised to get your website ranked on the first spot of Google within a few days? As a website owner, you’ve probably either been approached by such an individual or seen their advertising. The truth is that most of these … Read more
Many leading experts in the online marketing community have likely heard the phrase, “Content is king.” While this is true, a second part has come to follow this phrase in later years that is worth your attention because while content is still king, “Distribution is queen and she wears the pants.” It might all sound … Read more