Why does your business have a website? There is a good chance that the prime reason is for increasing sales and growing your business. You are likely spending money on search and social advertising. There is also a good chance you are expending resources to publish content to boost organic traffic. However, how effective has your website been in converting those visitors into prospects, leads, and active customers? If you do not have landing pages and are relying on a “contact us” page for lead capture, you are missing opportunities and losing business.......
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When it comes to keeping pace with changes in SEO, many businesses and entrepreneurs start to feel like they are chasing their own tail. You don’t only have to think about things like keyword density, meta tags, and image ALT text, but also schema markup, localization, reviews, and citations. Moreover, you must worry about if anything you are doing will attract the venom of Google’s algorithm changes. Add to that, you can do everything technically correct, and still not attract visitors to your website. Since the very beginning, Google has worked to provide......
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One of the best ways to boost your SEO campaign is to start blogging. Blogging has many benefits, especially for search engine optimization. Here are four reasons why blogging is essential for SEO. Fresh Content Google factors fresh content into their ranking algorithm. Sites that post fresh content on a regular basis will see their rankings improving, while sites that neglect their blog usually see a drop in their rankings and traffic. Keep your blog fresh and Google will love you. Keywords The more you blog, the better your chances are of......
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You know that SEO is a crucial part of any successful business. Search engine optimization helps improve your rankings on search engines like Google and Bing. This means more traffic to your website and more potential sales. But SEO is always changing. Are you keeping up? Avoid these 3 SEO mistakes that could tank your content marketing strategy. SEO Mistake 1: Guest Posting Without Doing Your Due Diligence Guest posting serves as an excellent way to build links, get exposure, and increase leads. Posting on low-quality websites harms your content marketing strategy, reputation,......
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Blogging is a great way to attract visitors and turn them into sales. Here are a few tips to help you out with your blogging success. Develop a Blogging Schedule A blog doesn’t look good if it hasn’t been updated for months or if articles are posted on an infrequent basis. Develop a blogging schedule that works for you. It can be once a week or even once or twice a month. To make things easier, you can write and schedule a number of posts in advance. Focus On High-Quality Content Quality......
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Were you ever approached by someone who claimed to be an SEO expert and who promised to get your website ranked on the first spot of Google within a few days? As a website owner, you’ve probably either been approached by such an individual or seen their advertising. The truth is that most of these people, while they promise you the world, will just get your website penalized by Google. They’re using black-hat SEO tactics to try to fool Google. This can help in the very short term, and you may get......
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Many leading experts in the online marketing community have likely heard the phrase, “Content is king.” While this is true, a second part has come to follow this phrase in later years that is worth your attention because while content is still king, “Distribution is queen and she wears the pants.” It might all sound like a bunch of fancy marketing speak, but in reality, it’s quite simple. At its core, your content marketing is about the quality of the content itself, but if you don’t have a way to distribute this......
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Content marketing is all the rage, and it seems like every business is trying to outdo the competition on this front. It’s not just enough to have a blog anymore, now you need to have a YouTube channel, or a Pinterest following, or any of a dozen other avenues potential customers will use to snap up your content. However, while the vehicle through which you deliver your content is important, it’s equally important to remember that there’s more to content marketing than the form your content takes. There are plenty of pitfalls......
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Businesses are constantly told about the benefits of blogging. Yet, many companies still aren’t writing blogs at the frequency that they should. It’s important to understand how it can really have an impact on your SEO campaign. Fresh Content It’s always a good idea to have fresh content on your website. It is what will encourage people to follow your blog throughout the year. Search engine algorithms also look for fresh content. If it’s been months since you last added new content to your site, it could cost you within the rankings.......
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As you might already know, content marketing is extremely important. Creating blog posts and other content for your website is necessary for a few reasons. Primarily, it can help you boost your search engine ranking in a natural and ethical way. Additionally, it can provide helpful and informative content for your readers to enjoy when they are on your website, and it’s a good way to establish yourself as an expert in your field. However, even though content marketing can be highly effective for any business, it can also be overwhelming and stressful.......
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