Consumer Review Management – Marketing You Can’t Afford to Ignore

Word of mouth endorsement is arguably the oldest, and certainly the most persuasive, form of advertising.  Online consumer reviews are a modern version of word-of-mouth endorsement, and they have soared in popularity in recent years.   Research shows that more than 50% of people will proactively search for online reviews before making a purchase with a business.  … Read more

Optimizing for the Google 3-Pack

What is the Google 3-Pack? The term “Google 3-Pack” is utilized to refer to Google’s method of displaying search results— specifically the top three search results which appear on local search engine results pages (or SERPs). Local SERPs appear when web users perform local-based queries. Examples might include trying to find the nearest cafe or … Read more

Why Should A Business Invest In SEO?

If you are a recent startup or even an established business, chances are you’ve heard of SEO (Search Engine Optimization). SEO brings measurable returns and it can truly make or break a business. And yet, many companies are still holding back on SEO and other digital marketing services, like Social Media Marketing, because they don’t … Read more

The Fundamentals of SEO

When it comes to keeping pace with changes in SEO, many businesses and entrepreneurs start to feel like they are chasing their own tail. You don’t only have to think about things like keyword density, meta tags, and image ALT text, but also schema markup, localization, reviews, and citations. Moreover, you must worry about if … Read more

4 Reasons Blogging Is Essential for SEO

One of the best ways to boost your SEO campaign is to start blogging. Blogging has many benefits, especially for search engine optimization. Here are four reasons why blogging is essential for SEO. Fresh Content Google factors fresh content into their ranking algorithm. Sites that post fresh content on a regular basis will see their … Read more