Why a Marketing Team Isn’t a Luxury, It’s a Necessity As a business owner, you have big dreams, grand ambitions. But to turn those aspirations into reality, you can’t be the captain trying to steer every aspect of the ship…
This Award Underscores Our Commitment to Excellence We are thrilled to announce that Local Leap has been recognized as one of the Best Web Designers in Dallas, Texas for 2023. Expertise is a prominent and trusted platform that identifies and…
TikTok, the social video platform, has seen phenomenal growth in recent years. Over the past few years, the global TikTok community has evolved beyond its Gen Z stereotypes, creating new genres of entertainment and authentic stories that have brought communities…
You’ve probably heard that a website is the first step to establishing your brand, but what does that mean? A web presence gives you an opportunity to reach out to potential customers and show them who you are. Websites serve…
As a business owner, you want to make sure that your website is performing optimally and attracting as many potential customers as possible. One of the best ways to ensure this is by conducting a technical SEO audit. A technical…
In late 2020, Google announced that it would be retiring Universal Analytics, its flagship analytics platform, in favor of the newer, more advanced Google Analytics 4 (GA4). This transition, which is set to take place later this year, has caused…
When it comes to choosing a web designer for your wedding venue’s website, it’s important to take the time to find the right fit. Your website is often the first point of contact for potential clients, and it’s important to…
Non-profit organizations rely on their websites to attract donors and volunteers, and to raise awareness about their cause. However, not all nonprofit websites are created equal. Here are nine things that every non-profit website should have in order to be…
If you are a recent startup or even an established business, chances are you’ve heard of SEO (Search Engine Optimization). SEO brings measurable returns and it can truly make or break a business. And yet, many companies are still holding…
Instagram is an important social media platform. Having an Instagram page has many benefits. For one, it helps build up your brand and authority. In addition, you can drive traffic by including a link in your bio. Here are some tips for maintaining…
Were you ever approached by someone who claimed to be an SEO expert and who promised to get your website ranked on the first spot of Google within a few days? As a website owner, you’ve probably either been approached…
Businesses are constantly told about the benefits of blogging. Yet, many companies still aren’t writing blogs at the frequency that they should. It’s important to understand how it can really have an impact on your SEO campaign. Fresh Content It’s…
Social media marketing is a great way to get your name out there and connect with people who are already following you. However, it’s not always as easy as people make it out to be. Below are some tips to…
Search engine optimization is something that your website needs if you expect to compete with other businesses. Proper SEO makes your website easier for search engines to read and visitors to navigate. However, without much knowledge, you could accidentally sabotage…
Anything you can do to improve your site’s availability and appearance to search engines will show an improvement in visitors. Even something as simple as underlining a few keywords in your existing site changes the visibility of your site in…
Content has largely taken over online marketing in the past few years. To attract followers in your target audience on Facebook, you need to create content. To engage subscribers with your marketing emails, you need original content. To manage your…
The internet is overloaded with so much information that it makes finding specific data–including your website–a gamble. Search Engine Optimization (SEO) is a method for using specific strategies so that your website has the most exposure. If you are not…
Kids use it. Teens use it. Adults use it. And it’s used everywhere from dorm rooms to the grocery store check out. What is it? Social Media. In fact, 74% of on-line adults use social media. Social media marketing has become one…
Out of site, out of mind. If your customers can’t find you then how relevant are you to their lives? Companies spend lots of time and effort creating and executing strategies that they hope are helping them move up the search…
It’s estimated that 3 in 4 Americans use one or more social media networks on a regular basis. Social media networks like Facebook and Twitter allow us to communicate more easily with friends and family. However, they can also be…
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