Your website is your 24/7 public relations expert. It’s also your universal salesperson, your customer service representative, and your business analyst. Because all of these jobs are tied up in your website, that means they can interconnect: a new lead can have their question answered and be directed to a product that solves their software … Read more Why Is A Website the Best Marketing Investment?
Promoting your website in addition to your services will give you the biggest marketing benefit. There are times when you will get extra bang for your marketing dollar when you focus on bringing prospects to your website or landing page as such. There are at least five kinds of search engine marketing (SEM) or, as … Read more Forms of Search Engine Marketing
You know that SEO is a crucial part of any successful business. Search engine optimization helps improve your rankings on search engines like Google and Bing. This means more traffic to your website and more potential sales. But SEO is always changing. Are you keeping up? Avoid these 3 SEO mistakes that could tank your content … Read more 3 SEO Mistakes To Avoid in 2017
Seven out of 10 websites are too slow, according to Google. They take at least seven seconds to load content above the fold, and that’s three times longer than what’s considered ‘best practice.’ Those delays are costly. An Akamai study found that half of all web users will abandon a site that takes longer than … Read more Top WordPress Caching Solutions to Speed Up Slow Sites
As a business owner, you know how the internet has changed the way people search for companies online. Moreover, it has changed the way you engage prospects, leads. and clients. And social media websites, like Facebook, have influenced buyers and sellers. Not only does business need a website just to be competitive, they must stay on top … Read more Why Your Website Needs to be Mobile-Friendly
Appealing websites give customers confidence and this helps build trust in your company and your brand. Here at Local Leap Marketing, we design websites that are informative and engaging. If your website is easy to navigate, then your visitors can locate the products and services they need quickly. This is important in a market where … Read more Improve The Customer Experience Online
As a blogger, your greatest nightmare is waking up to the fact that your website has been hacked. Whether it will be replaced by characters of a foreign language, adult or illegal content, or anything else, it makes no difference — it will ruin your reputation. Even worse is if your website will be hacked … Read more How to Protect Your Website from Malware and Hacking
Responsive web design is only growing in popularity and it will stay that way until it becomes standard practice for every website that goes live on the web. With more users than ever viewing websites across a variety of devices, it is imperative that your business is aware of the advantages of responsive design. So, what does … Read more The Growing Advantages Of Responsive Design
Cybercriminals frequently target business websites. They try to steal sensitive data, launch malicious code, or bring down the site so that no one can access it. Small-to-mid-sized businesses sometimes assume that they’ll fly under the radar and won’t attract attention from hackers. But cyber criminals go after businesses of all sizes, across all industries. Performing … Read more WordPress Security Audit: How Can You Improve Security on Your Site?
When designing a website with today’s mobile-heavy audience in mind, it’s crucial to keep responsive web design at the forefront of your design plan. These days most of your client searches will come from different devices, so it’s important for everyone to easily and efficiently use your site. When you invest in responsive web design you … Read more 4 Reasons To Invest In Responsive Web Design