Your website is your 24/7 public relations expert. It’s also your universal salesperson, your customer service representative, and your business analyst. Because all of these jobs are tied up in your website, that means they can interconnect: a new lead can have their question answered and be directed to a product that solves their software problems, or a frustrated customer can click on a tutorial and then keep reading for more tips on how to integrate your design services. All of this ties into marketing, because online marketing is centered in generating interest......
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Promoting your website in addition to your services will give you the biggest marketing benefit. There are times when you will get extra bang for your marketing dollar when you focus on bringing prospects to your website or landing page as such. There are at least five kinds of search engine marketing (SEM) or, as it’s now widely called, “search marketing.” Search engine optimization (SEO): A widely used inbound marketing strategy for making your website authoritative enough to attract attention and to bring search engine rank higher to attract more prospects. This......
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You know that SEO is a crucial part of any successful business. Search engine optimization helps improve your rankings on search engines like Google and Bing. This means more traffic to your website and more potential sales. But SEO is always changing. Are you keeping up? Avoid these 3 SEO mistakes that could tank your content marketing strategy. SEO Mistake 1: Guest Posting Without Doing Your Due Diligence Guest posting serves as an excellent way to build links, get exposure, and increase leads. Posting on low-quality websites harms your content marketing strategy, reputation,......
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Seven out of 10 websites are too slow, according to Google. They take at least seven seconds to load content above the fold, and that’s three times longer than what’s considered ‘best practice.’ Those delays are costly. An Akamai study found that half of all web users will abandon a site that takes longer than two seconds to load. If the content on your WordPress website takes a long time to load, you’re potentially losing visitors and missing out on revenue. One of the easiest ways to fix a slow site is......
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As a business owner, you know how the internet has changed the way people search for companies online. Moreover, it has changed the way you engage prospects, leads. and clients. And social media websites, like Facebook, have influenced buyers and sellers. Not only does business need a website just to be competitive, they must stay on top of the leading website trends, including mobile-friendly web design. The most important of these online trends is mobile-friendly web design. According to Realtor Magazine, “89% of new home shoppers use a mobile search engine throughout the buying......
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Appealing websites give customers confidence and this helps build trust in your company and your brand. Here at Local Leap Marketing, we design websites that are informative and engaging. If your website is easy to navigate, then your visitors can locate the products and services they need quickly. This is important in a market where you have mere seconds to grab someone’s attention. The Importance of Layout and Design We are consumers that value convenience, so it is important that your visitors get results without having to sort through a lot of......
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As a blogger, your greatest nightmare is waking up to the fact that your website has been hacked. Whether it will be replaced by characters of a foreign language, adult or illegal content, or anything else, it makes no difference — it will ruin your reputation. Even worse is if your website will be hacked to download malware to visitors’ computers without you ever finding out. Here are some tips to protect your blog from malware and viruses if you are using WordPress. WordPress & Plugins One of the easiest ways to......
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Responsive web design is only growing in popularity and it will stay that way until it becomes standard practice for every website that goes live on the web. With more users than ever viewing websites across a variety of devices, it is imperative that your business is aware of the advantages of responsive design. So, what does it mean to be “responsive”? A responsive website will retain its core functionality and look across a variety of screen resolutions. That means that if a visitor views your site on a desktop computer, laptop, tablet, or......
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Cybercriminals frequently target business websites. They try to steal sensitive data, launch malicious code, or bring down the site so that no one can access it. Small-to-mid-sized businesses sometimes assume that they’ll fly under the radar and won’t attract attention from hackers. But cyber criminals go after businesses of all sizes, across all industries. Performing a WordPress security audit In a recent article emphasizing website security for small businesses, Tech.Co discusses how WordPress.org is usually the platform of choice for building business websites. But even as businesses enjoy the benefits of WordPress,......
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When designing a website with today’s mobile-heavy audience in mind, it’s crucial to keep responsive web design at the forefront of your design plan. These days most of your client searches will come from different devices, so it’s important for everyone to easily and efficiently use your site. When you invest in responsive web design you are increasing your web traffic audience. Investing in a web design service that will give you a completely responsive site that works across all platforms is necessary to your business and online presence. If you’re still not......
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