When many people think of SEO, they don’t think of content marketing, and they should. Believe it or not, there is a strong connection between content marketing and SEO. But what exactly is content marketing and why does it go…
Smartphones and other mobile devices have forever changed the way people use the internet and search engines. This affects your business in many ways, from website design to blogging. Moreover, Search Engine Watch reports that Google is experimenting with new search engine results pages. These potential…
Search engine optimization is something that your website needs if you expect to compete with other businesses. Proper SEO makes your website easier for search engines to read and visitors to navigate. However, without much knowledge, you could accidentally sabotage…
Anything you can do to improve your site’s availability and appearance to search engines will show an improvement in visitors. Even something as simple as underlining a few keywords in your existing site changes the visibility of your site in…
Content has largely taken over online marketing in the past few years. To attract followers in your target audience on Facebook, you need to create content. To engage subscribers with your marketing emails, you need original content. To manage your…
With the increasing use of mobile technology, more people are searching for local businesses on-the-go. This fact is even truer for travelers and people who are in an unfamiliar area trying to find a local shop, restaurant or office. However,…
Blogging for your business is fun, but it takes a lot of work! Perfectly blending creativity, originality, and advertisement is difficult, but there is nothing better than pressing “publish” on a piece you just invested in. However, there is this monster called “SEO.”…
The internet is overloaded with so much information that it makes finding specific data–including your website–a gamble. Search Engine Optimization (SEO) is a method for using specific strategies so that your website has the most exposure. If you are not…
Out of site, out of mind. If your customers can’t find you then how relevant are you to their lives? Companies spend lots of time and effort creating and executing strategies that they hope are helping them move up the search…
Often when discussing search engine optimization, the importance of keywords and unique content are emphasized–and rightly so. These factors are fundamental for good SEO. Knowing how to optimize social media helps, too, and you may have already heard about accumulating “backlinks.” But a time-saving…
Does your local business rank at the top of the search engine listings? Local Search Engine Optimization (SEO) is important to help promote your business. Local SEO is a combination of strategy and persistence that will help a business rank on the…
An overwhelming number of businesses who are trying to achieve a stronger online presence are under the impression that search engine optimization is too expensive, especially when you’re targeting the same keywords that the corporate giants are after. Here are three…
Without a doubt, local SEO is one of the most important elements of any SEO campaign. This is especially true if local customers make up a large majority of your client base. Here are few reasons all businesses should make local…
If you have been struggling with search engine optimization, or if you are always interested in reading about the latest tips and tricks that will give your website the edge over its competitors, you will find the following three SEO…
Images are a fundamental component of a website’s content. They grab visitors’ attention while complimenting text and/or conveying new ideas. Unfortunately, though, many webmasters neglect the basics of optimization before uploading images to their websites. Even if an image “looks”…
According to a Moz search ranking survey, mobile friendliness and perceived value of page/site are the top two factors with increasing impact. Other notable areas with increasing impact include: HTTPS Site speed Association with mobile app Influence of structured data…
You may be tempted to ignore search engine optimization, but doing so may be dangerous. In fact, ignoring Google’s algorithm changes brought about the downfall of many prominent websites in 2010 when Google released its Panda update, which penalized keyword-stuffed content on…
It seems as though you can’t escape social media. It is in everything we do and everything we read online. People all around the world have their faces buried in their phones daily, catching up on all the posts that…
With SEO trends constantly changing and evolving, it is important for website owners to stay up to date with the latest search engine optimization news and trends. Here are three very important trends to watch out for as we continue through the…
As internet availability increases, what’s needed for businesses to maintain effective local search engine optimized websites changes as well. Take, for example, mobile searches. Once upon a time, the majority of internet searches were done on a desktop computer. These…
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